Description
SWOT ANALYSIS OF SEADRILL
Seadrill
Parent Company
Seadrill
Category
Oil Services and Equipment
Sector
Energy
Tagline/ Slogan
Setting the Standard in Drilling
USP
Modern state of art offshore drilling units
STP
Segment
Corporates, countries looking to fulfill energy services needs
Target Group
Companies involved in petroleum and natural gas exploration
Positioning
Fastest growing drilling contractor in the world.
SWOT Analysis
1. Increasing operating margins 2. Company owns 66 offshore drilling units 3. The company has been able to reduce their cost over the time, which gives better financials as cost of goods sold as percentage of sales has reduced 4. Diverse work culture with employees coming from 50 nations Strength 5. It has a strong workforce of over 10,000
1.Relatively narrow customer base compared to bigger players 2. Tough competition from leading players means limited market Weakness share
1.More oil well discoveries Opportunity 2. Global oil demands is growing which is increasing focus on offshore
drilling 3. Increase in daily rates of contracts and increasing contract duration has created favorable commercial condition for the company
1.Government regulations pressurizing operations 2.High Competition from existing oil services companies globally 3.Environmental hazards cause a backlash 4.Economic instability and geopolitical instability in certain region of Threats operation
Competition
1. Diamond Offshore Drilling Inc 2.Ensco PLC 3. Rowan Cos Plc Competitors 4. Noble Corp
doc_273220993.docx
SWOT ANALYSIS OF SEADRILL
Seadrill
Parent Company
Seadrill
Category
Oil Services and Equipment
Sector
Energy
Tagline/ Slogan
Setting the Standard in Drilling
USP
Modern state of art offshore drilling units
STP
Segment
Corporates, countries looking to fulfill energy services needs
Target Group
Companies involved in petroleum and natural gas exploration
Positioning
Fastest growing drilling contractor in the world.
SWOT Analysis
1. Increasing operating margins 2. Company owns 66 offshore drilling units 3. The company has been able to reduce their cost over the time, which gives better financials as cost of goods sold as percentage of sales has reduced 4. Diverse work culture with employees coming from 50 nations Strength 5. It has a strong workforce of over 10,000
1.Relatively narrow customer base compared to bigger players 2. Tough competition from leading players means limited market Weakness share
1.More oil well discoveries Opportunity 2. Global oil demands is growing which is increasing focus on offshore
drilling 3. Increase in daily rates of contracts and increasing contract duration has created favorable commercial condition for the company
1.Government regulations pressurizing operations 2.High Competition from existing oil services companies globally 3.Environmental hazards cause a backlash 4.Economic instability and geopolitical instability in certain region of Threats operation
Competition
1. Diamond Offshore Drilling Inc 2.Ensco PLC 3. Rowan Cos Plc Competitors 4. Noble Corp
doc_273220993.docx