Description
SWOT ANALYSIS OF SCULLERS
Scullers
Parent Company
Indus League clothing Ltd
Category
Apparels and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
This is life
USP
Refreshing, natural and comfortable products STP
Segment
Men and women of the younger generation
People looking for sporty clothes with cool look and looking for Target Group comfort
Positioning
Cool casuals for office and after SWOT Analysis
1. Brand offers a range of sporty clothes that are not sportswear but feel good brand for work and after relaxation. 2. They have a diversified portfolio of product range from apparels to accessories. 3. Brand makes use of the latest manufacturing tools for producing clothes Strength 4. Wide geographical presence in the cool comfortable clothing range.
1.Brand has got tough competition means limited market share growth 2. Fake replicas and imitation product of brand affects its equity and Weakness sales
1. Increase in sales with the changing retail sector scenario. Opportunity 2. Rapid growth in the men’s casual clothing.
1. Competition from international players in terms of designs colors and comfort. Threats 2. Cheap products from the China, Thailand and Bangladesh market Competition
1. Levi Competitors 2. Wrangler
doc_542785666.docx
SWOT ANALYSIS OF SCULLERS
Scullers
Parent Company
Indus League clothing Ltd
Category
Apparels and accessories
Sector
Lifestyle and retail
Tagline/ Slogan
This is life
USP
Refreshing, natural and comfortable products STP
Segment
Men and women of the younger generation
People looking for sporty clothes with cool look and looking for Target Group comfort
Positioning
Cool casuals for office and after SWOT Analysis
1. Brand offers a range of sporty clothes that are not sportswear but feel good brand for work and after relaxation. 2. They have a diversified portfolio of product range from apparels to accessories. 3. Brand makes use of the latest manufacturing tools for producing clothes Strength 4. Wide geographical presence in the cool comfortable clothing range.
1.Brand has got tough competition means limited market share growth 2. Fake replicas and imitation product of brand affects its equity and Weakness sales
1. Increase in sales with the changing retail sector scenario. Opportunity 2. Rapid growth in the men’s casual clothing.
1. Competition from international players in terms of designs colors and comfort. Threats 2. Cheap products from the China, Thailand and Bangladesh market Competition
1. Levi Competitors 2. Wrangler
doc_542785666.docx