Description
SWOT ANALYSIS OF SAREGAMA INDIA LIMITED
Saregama India Ltd
Parent Company
RPG Group
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
Soul of India
Become a significant film production house, with content aimed at USP Indian consumers both in the country and around the world
STP
Music Audio business, Publishing and new media, Films business, TV Segment software, Home video and publications business
Production houses, Music Directors, Musicians, Listeners, small time Target Group retail music stores, online music stores and artist management
Saregama has evolved into one of India's premier entertainment content companies by creating strong inroads into the production of cinema and television content, digital retailing, aggregation, radio Positioning programming and events.
SWOT Analysis
1. Acquired four reputed South Indian music labels – Sangeetha, Sargam, Pyramid and Sea Records. 2. Saregama is one of the oldest and the largest record label in India 3. Saregama has an inventory of more than 70000 songs and 600 cassettes and CDs 4. Custodian of nearly half of all music ever recorded in India 5. Saregama provides the largest music repertoire across all genres and languages 6. Bands and Artists under Saregama umbrella 7. Purchased tracks remain in the cloud 8. Saregama now offers its consumer the opportunity to purchase Strength albums online
Weakness
1. Intense competition means scope for market expansion is limited
2. Involves too much capital expenditure
1. Increased revenue through electronic downloads and ringtones in music industry 2. Indian television industry is likely to own 41% share in Indian advertising sector 3. Massive international presence of Indian film industry 4. Indian Radio and Animation industry is emerging fast 5. Generate publicity by giving away old tracks/single track from new albums under a CC license 6. Subscription based streaming services 7. Create platform to distribute merchandise Opportunity 8. Expand its network of music, Get consumers to collaborate
1. Inflated distribution costs 2. Reduction in volumes due to piracy 3. Intense rivalry amongst competitors 4. Publication industry is overcrowded 5. High Entertainment tax also affects the revenue to some extent 6. High cost of acquisition of rights 7. Lacklustre performance of the film industry 8. Unorganised or unbranded music stores contribute a majority share Threats of the music sales
Competition
1. Zee Entertainment Enterprises Ltd 2. Eros International Media 3. UTV Software Communications Ltd Competitors 4. Inox Leisure Ltd
doc_800376992.docx
SWOT ANALYSIS OF SAREGAMA INDIA LIMITED
Saregama India Ltd
Parent Company
RPG Group
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
Soul of India
Become a significant film production house, with content aimed at USP Indian consumers both in the country and around the world
STP
Music Audio business, Publishing and new media, Films business, TV Segment software, Home video and publications business
Production houses, Music Directors, Musicians, Listeners, small time Target Group retail music stores, online music stores and artist management
Saregama has evolved into one of India's premier entertainment content companies by creating strong inroads into the production of cinema and television content, digital retailing, aggregation, radio Positioning programming and events.
SWOT Analysis
1. Acquired four reputed South Indian music labels – Sangeetha, Sargam, Pyramid and Sea Records. 2. Saregama is one of the oldest and the largest record label in India 3. Saregama has an inventory of more than 70000 songs and 600 cassettes and CDs 4. Custodian of nearly half of all music ever recorded in India 5. Saregama provides the largest music repertoire across all genres and languages 6. Bands and Artists under Saregama umbrella 7. Purchased tracks remain in the cloud 8. Saregama now offers its consumer the opportunity to purchase Strength albums online
Weakness
1. Intense competition means scope for market expansion is limited
2. Involves too much capital expenditure
1. Increased revenue through electronic downloads and ringtones in music industry 2. Indian television industry is likely to own 41% share in Indian advertising sector 3. Massive international presence of Indian film industry 4. Indian Radio and Animation industry is emerging fast 5. Generate publicity by giving away old tracks/single track from new albums under a CC license 6. Subscription based streaming services 7. Create platform to distribute merchandise Opportunity 8. Expand its network of music, Get consumers to collaborate
1. Inflated distribution costs 2. Reduction in volumes due to piracy 3. Intense rivalry amongst competitors 4. Publication industry is overcrowded 5. High Entertainment tax also affects the revenue to some extent 6. High cost of acquisition of rights 7. Lacklustre performance of the film industry 8. Unorganised or unbranded music stores contribute a majority share Threats of the music sales
Competition
1. Zee Entertainment Enterprises Ltd 2. Eros International Media 3. UTV Software Communications Ltd Competitors 4. Inox Leisure Ltd
doc_800376992.docx