Description
SWOT ANALYSIS OF SANKYU INCORPORATION
Sankyu Inc
Parent Company
Sankyu Inc
Logistics services, warehousing and multimodal freight forwarding (air, Category ocean, and ground)
Sector
Transportation & Logistics
Tagline/ Slogan
To be your best partner
USP
It’s 3PM centralized management system
STP
Segment
Businesses with transportation requirement
Target Group
Chemical, Consumer Goods, Electronic, Plant engineering
Positioning
It linked with client’s needs, and linked proven reliability with the future
SWOT Analysis
1. It has around 28000 employees 2. Easily accessible information on website 3. More than 90 years of experience Strength 4. Strong brand reputation and excellent network
1. Brand recall is limited compared to leading global players Weakness 2. Strong competition from domestic players means growth is restricted
1.It can focus on other sectors also Opportunity 2.It can make use of its assets more efficiently
1.Entrance of big players in their strong regions Threats 2.Complex tax structure
Competition
1. Expeditors International of Washington 2. Hanjin Shipping Co. Ltd. Competitors 3. Kawasaki Kisen Kaisha Ltd.
doc_352506757.docx
SWOT ANALYSIS OF SANKYU INCORPORATION
Sankyu Inc
Parent Company
Sankyu Inc
Logistics services, warehousing and multimodal freight forwarding (air, Category ocean, and ground)
Sector
Transportation & Logistics
Tagline/ Slogan
To be your best partner
USP
It’s 3PM centralized management system
STP
Segment
Businesses with transportation requirement
Target Group
Chemical, Consumer Goods, Electronic, Plant engineering
Positioning
It linked with client’s needs, and linked proven reliability with the future
SWOT Analysis
1. It has around 28000 employees 2. Easily accessible information on website 3. More than 90 years of experience Strength 4. Strong brand reputation and excellent network
1. Brand recall is limited compared to leading global players Weakness 2. Strong competition from domestic players means growth is restricted
1.It can focus on other sectors also Opportunity 2.It can make use of its assets more efficiently
1.Entrance of big players in their strong regions Threats 2.Complex tax structure
Competition
1. Expeditors International of Washington 2. Hanjin Shipping Co. Ltd. Competitors 3. Kawasaki Kisen Kaisha Ltd.
doc_352506757.docx