Description
SWOT ANALYSIS OF SAMSUNG WAVE SERIES
Samsung Wave Series Parent Company Category Sector Tagline/ Slogan Samsung Mobile phone Handsets Telecommunication Born Smart New better OS with Competitive pricing for a good hardware package STP Consumers who wants different Mobile experience than other Operating systems Young Generation from the upper middle class A good option to Symbian , android Operating systems SWOT 1.Good hardware 2.Competitive price 3.Larger capacitive touch screens 4.Support of 'Samsung Apps' 5.SNS integration with 'Social Hub' 6.Multimedia functions 1.Bada operating system is new hence not established 2. Limited no. of applications on Bada OS 1.Capture mid range phones market on two fronts 1- Samsung Android phones and 2- Samsung wave series using Bada operating system
USP
Segment Target Group Positioning
Strength
Weakness
Opportunity
Threats
1.Competitor threat from cheaper substitute phones Competition 1.HTC 2.Samsung Galaxy series 3.Nokia X-series
Competitors
doc_994446603.docx
SWOT ANALYSIS OF SAMSUNG WAVE SERIES
Samsung Wave Series Parent Company Category Sector Tagline/ Slogan Samsung Mobile phone Handsets Telecommunication Born Smart New better OS with Competitive pricing for a good hardware package STP Consumers who wants different Mobile experience than other Operating systems Young Generation from the upper middle class A good option to Symbian , android Operating systems SWOT 1.Good hardware 2.Competitive price 3.Larger capacitive touch screens 4.Support of 'Samsung Apps' 5.SNS integration with 'Social Hub' 6.Multimedia functions 1.Bada operating system is new hence not established 2. Limited no. of applications on Bada OS 1.Capture mid range phones market on two fronts 1- Samsung Android phones and 2- Samsung wave series using Bada operating system
USP
Segment Target Group Positioning
Strength
Weakness
Opportunity
Threats
1.Competitor threat from cheaper substitute phones Competition 1.HTC 2.Samsung Galaxy series 3.Nokia X-series
Competitors
doc_994446603.docx