Description
SWOT ANALYSIS OF SAMSUNG GURU SERIES
Samsung Guru Series Parent Company Category Sector Tagline/ Slogan USP Samsung Mobile phone Handsets Telecommunication Dil Toh Jeb Mein Rakha Hai Effective but Inexpensive phones STP Segment Target Group Low to Medium range phones Tier-2 city and Village Consumers from lower income A Reliable option to buy instead of new, cheaper and unknown manufacturers SWOT 1.Reliability , Good battery life 2.Dual SIM option 3.Basic functions like Torch, Internet, Camera, Audio player, video player 4.Decent looks 5.Good after sales service 1.Higher cost compared to other low end phones 2.More visibility in rural and tier two cities 1.Tapping the huge rural market 2.Tapping the low income market in cities 1.Local brands offering cellphones at cheaper price 2.Nokia's new Cheaper Dual SIM phones
Positioning
Strength
Weakness
Opportunity
Threats
Competition 1.Karbonn Mobiles 2.Micromax 3.Lava 4.Lemon 5.Spice 6.Olive 7.Zen 8.Videocon
Competitors
doc_125286856.docx
SWOT ANALYSIS OF SAMSUNG GURU SERIES
Samsung Guru Series Parent Company Category Sector Tagline/ Slogan USP Samsung Mobile phone Handsets Telecommunication Dil Toh Jeb Mein Rakha Hai Effective but Inexpensive phones STP Segment Target Group Low to Medium range phones Tier-2 city and Village Consumers from lower income A Reliable option to buy instead of new, cheaper and unknown manufacturers SWOT 1.Reliability , Good battery life 2.Dual SIM option 3.Basic functions like Torch, Internet, Camera, Audio player, video player 4.Decent looks 5.Good after sales service 1.Higher cost compared to other low end phones 2.More visibility in rural and tier two cities 1.Tapping the huge rural market 2.Tapping the low income market in cities 1.Local brands offering cellphones at cheaper price 2.Nokia's new Cheaper Dual SIM phones
Positioning
Strength
Weakness
Opportunity
Threats
Competition 1.Karbonn Mobiles 2.Micromax 3.Lava 4.Lemon 5.Spice 6.Olive 7.Zen 8.Videocon
Competitors
doc_125286856.docx