Description
SWOT ANALYSIS OF SAMSUNG CORBY
Samsung Corby Parent Company Category Sector Tagline/ Slogan USP Samsung Mobile phone Handsets Telecommunication What color is your life, Touch and fun Changeable colorful back covers STP Segment Target Group Medium range Touch/QWERTY phones Youth from middle and upper class Mid range phones with average performance positioned chiefly in Touch screen and QWERT phones segments SWOT 1.Trendy looks 2.SNS integration 3. Variety of options 4.Moderately priced 1.Not a good camera, average performance 2. Battery doesn’t last long 3.Small user group 4.lack of advanced features 5.Resistive (hence less responsive) touch screen 1.Grabbed attention of a sizable amount of college students, teenagers who can access SNS on the go 2.Basic Multimedia functions 3.Tap more market with affordable price
Positioning
Strength
Weakness
Opportunity
Threats
1.Cheaper and better looking models with option of QWERTY/Touch screen Competition 1.Videocon 2.Nokia 3.Blackberry curve 4.LG Cookie 5.Sony Ericsson
Competitors
doc_180754708.docx
SWOT ANALYSIS OF SAMSUNG CORBY
Samsung Corby Parent Company Category Sector Tagline/ Slogan USP Samsung Mobile phone Handsets Telecommunication What color is your life, Touch and fun Changeable colorful back covers STP Segment Target Group Medium range Touch/QWERTY phones Youth from middle and upper class Mid range phones with average performance positioned chiefly in Touch screen and QWERT phones segments SWOT 1.Trendy looks 2.SNS integration 3. Variety of options 4.Moderately priced 1.Not a good camera, average performance 2. Battery doesn’t last long 3.Small user group 4.lack of advanced features 5.Resistive (hence less responsive) touch screen 1.Grabbed attention of a sizable amount of college students, teenagers who can access SNS on the go 2.Basic Multimedia functions 3.Tap more market with affordable price
Positioning
Strength
Weakness
Opportunity
Threats
1.Cheaper and better looking models with option of QWERTY/Touch screen Competition 1.Videocon 2.Nokia 3.Blackberry curve 4.LG Cookie 5.Sony Ericsson
Competitors
doc_180754708.docx