Description
SWOT ANALYSIS OF SAMPOORN
Sampoorn
Parent Company
SM Foods, VFSL
Category
Snacks,pickles
Sector
Food and Beverage
Tagline/ Slogan
-
USP
Packaged and branded Indian pickles,pappads and spices STP
Segment
Non-home made food complements such as pickles,pappads,spice
Target Group
Quality and hygiene conscious home makers
Positioning
Branded,high quality products with localized taste SWOT Analysis
1. Branded products in a highly unbranded product market signifies a perception of quality and hygiene 2.Attractive and convenient packaging 3.Flavor variant depends on the region and provides opportunity to suit the local taste 4. Good backing of the parent brand Strength 5. Available at grocery and retail outlets owing to good distribution
1. Cannot match price of unbranded pickles and pappads 2.Distribution and shelf space are a big concern for Sampoorn on account of flooding of the market with unbranded products 3.Difficult to improve sales due to advertising on account of certain Weakness products having less consumer involvement
1. Immense export opportunity targeting the Indian population abroad 2.Opportunity to tie up with new trade partners such as restaurants and canteens to improve market penetration 3.Increase product line with associated products such as masala for Opportunity cooking non-vegetarian products
1. Increased competition in the branded pickle segment by local regional players 2.Attractive tax benefits provided for SME and NGO’s that include Threats local manufacturers who produce pickles and pappads Competition
1.Catch Pickles 2.Shakti Masala Products Competitors 3.Aachi Masala Products
doc_532027041.docx
SWOT ANALYSIS OF SAMPOORN
Sampoorn
Parent Company
SM Foods, VFSL
Category
Snacks,pickles
Sector
Food and Beverage
Tagline/ Slogan
-
USP
Packaged and branded Indian pickles,pappads and spices STP
Segment
Non-home made food complements such as pickles,pappads,spice
Target Group
Quality and hygiene conscious home makers
Positioning
Branded,high quality products with localized taste SWOT Analysis
1. Branded products in a highly unbranded product market signifies a perception of quality and hygiene 2.Attractive and convenient packaging 3.Flavor variant depends on the region and provides opportunity to suit the local taste 4. Good backing of the parent brand Strength 5. Available at grocery and retail outlets owing to good distribution
1. Cannot match price of unbranded pickles and pappads 2.Distribution and shelf space are a big concern for Sampoorn on account of flooding of the market with unbranded products 3.Difficult to improve sales due to advertising on account of certain Weakness products having less consumer involvement
1. Immense export opportunity targeting the Indian population abroad 2.Opportunity to tie up with new trade partners such as restaurants and canteens to improve market penetration 3.Increase product line with associated products such as masala for Opportunity cooking non-vegetarian products
1. Increased competition in the branded pickle segment by local regional players 2.Attractive tax benefits provided for SME and NGO’s that include Threats local manufacturers who produce pickles and pappads Competition
1.Catch Pickles 2.Shakti Masala Products Competitors 3.Aachi Masala Products
doc_532027041.docx