Description
SWOT ANALYSIS OF SALESFORCE.COM
Sales force.com
Parent Company
Sales force.com
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
Success on Demand; Salesforce.com – Success. Not Software
USP
Company is best known for its CRM products and Cloud Platform
STP
Segment
Enterprises Seeking Ondemand CRM product and Cloud services
Target Group
Big and Medium enterprises
Positioning
Number one in Ondemand CRM
SWOT Analysis
1. Leadership in OnDemand Cloud Hosted CRM 2. Strong customer base more than 1 million around the world. 3. Increasing focus on research and development capabilities 4. Cloud computing services are gaining importance. 5. Company operates through subsidiaries primarily in US, Europe, Strength japan and Asia pacific. Has employee strength of 2606.
1. High concentration of customer base Weakness 2. Strong competition
1. Strategic Acquisition like InStranet 2. Alliance with google.com Opportunity 3. Growing on-Demand market for CRM software
1. Economic slowdown in US, which is major customer base region 2. Data privacy and Hacking issues Threats 3. Regulatory Issues like data should be on shores
Competition
1. Oracle's Siebel CRM 2. SAP 3. SAGE Competitors 4. Microsoft Dynamic CRM
doc_537144108.docx
SWOT ANALYSIS OF SALESFORCE.COM
Sales force.com
Parent Company
Sales force.com
Category
IT programming and services
Sector
IT and Technology
Tagline/ Slogan
Success on Demand; Salesforce.com – Success. Not Software
USP
Company is best known for its CRM products and Cloud Platform
STP
Segment
Enterprises Seeking Ondemand CRM product and Cloud services
Target Group
Big and Medium enterprises
Positioning
Number one in Ondemand CRM
SWOT Analysis
1. Leadership in OnDemand Cloud Hosted CRM 2. Strong customer base more than 1 million around the world. 3. Increasing focus on research and development capabilities 4. Cloud computing services are gaining importance. 5. Company operates through subsidiaries primarily in US, Europe, Strength japan and Asia pacific. Has employee strength of 2606.
1. High concentration of customer base Weakness 2. Strong competition
1. Strategic Acquisition like InStranet 2. Alliance with google.com Opportunity 3. Growing on-Demand market for CRM software
1. Economic slowdown in US, which is major customer base region 2. Data privacy and Hacking issues Threats 3. Regulatory Issues like data should be on shores
Competition
1. Oracle's Siebel CRM 2. SAP 3. SAGE Competitors 4. Microsoft Dynamic CRM
doc_537144108.docx