Description
SWOT ANALYSIS OF SAIL
SAIL Steel Authority of India
Parent Company
SAIL (Govt of India)
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
There’s a little bit of SAIL in everybody’s life
USP
Leading steel making company in India producing basic & special steels
STP
Segment
Iron & steel market
Construction, engineering, power, railway, automotive & defense Target Group industries
Respected world class corporation & the leader in Indian steel business Positioning in quality, productivity, profitability & customer satisfaction
SWOT Analysis
1. Strong employee workforce with over 130,000 employees 2. Technical & managerial expertise in the industry 3. Strong raw material supply chain management 4. Strong financial resources owing to being a Govt enterprise 5. It has an annual production of over 13million tonnes 6. Partnerships with NTPC, Bokaro Steel etc has strengthened its Strength market position
1. Govt and political intervention affects operational efficiency Weakness 2. Higher profit margins are not allowed
1. Expansion & growth 2. Globalization with tie-ups with international players Opportunity 3. Mergers & Acquisitions
1. Change in Government policies & economy trend 2. Emerging & existing private sector players Threats 3. Technological developments in outside world
Competition
1. TATA Steel 2. JSW Steel Competitors 3. ISPAT Industries
doc_513655515.docx
SWOT ANALYSIS OF SAIL
SAIL Steel Authority of India
Parent Company
SAIL (Govt of India)
Category
Iron & steel
Sector
Industrial products
Tagline/ Slogan
There’s a little bit of SAIL in everybody’s life
USP
Leading steel making company in India producing basic & special steels
STP
Segment
Iron & steel market
Construction, engineering, power, railway, automotive & defense Target Group industries
Respected world class corporation & the leader in Indian steel business Positioning in quality, productivity, profitability & customer satisfaction
SWOT Analysis
1. Strong employee workforce with over 130,000 employees 2. Technical & managerial expertise in the industry 3. Strong raw material supply chain management 4. Strong financial resources owing to being a Govt enterprise 5. It has an annual production of over 13million tonnes 6. Partnerships with NTPC, Bokaro Steel etc has strengthened its Strength market position
1. Govt and political intervention affects operational efficiency Weakness 2. Higher profit margins are not allowed
1. Expansion & growth 2. Globalization with tie-ups with international players Opportunity 3. Mergers & Acquisitions
1. Change in Government policies & economy trend 2. Emerging & existing private sector players Threats 3. Technological developments in outside world
Competition
1. TATA Steel 2. JSW Steel Competitors 3. ISPAT Industries
doc_513655515.docx