Description
SWOT ANALYSIS OF SAGE SOFTWARE

Sage Software

Parent Company

SAGE GROUP PLC

Category

IT programming and services

Sector

IT and Technology

Tagline/ Slogan

Sage. Your business in mind.

Third largest company in world for ERP(Enterprise Resources Planning) USP Software

STP

Segment

Provides Business Software, Services and Support to Enterprises

Target Group

Small and Medium Enterprises

Provide High quality of software and service which are relevant to the Positioning customer

SWOT Analysis

1. Strong Customer base- has around 6.1 million customers worldwide 2. Wide geographic presence 23 offices around the world and product and services are available in more than 160 countries. 3. Strong focus on innovation and technology Strength 4. Company has employee base of 12000 and experience of 30 years.

1. High concentration of customer base in North America Weakness 2. Strong competition

1. Strategic Acquisition 2. Growing Demand for HR software and cloud solutions Opportunity 3. Growing Demand for Business Intelligence software

1. Economic slowdown in US, which is major customer base region Threats 2. Security breach.

Competition

Competitors

1. Oracle 2. SAP

3. Microsoft 4. Infor



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