Description
SWOT ANALYSIS OF SABMILLER
SABMiller
Parent Company
SABMiller
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Making a difference through beer
USP
A heavy portfolio of liquor brands under its umbrella Product Portfolio
1. Fosters 3. Royal Challenge 5. Grolsch 7. Peroni Nastro Azzurro 9. VB Victoria Bitter 11. Castle Lager 13. Strongbow 15. Leinenkugel’s Brands STP
2. Haywards 4. Knock Out 6. Miller Genuine Draft 8. Pilsner Urquell 10. Blue Moon 12. Miller High Life 14. Henry Weinhard’s
Various classes among the society especially liquor drinking Segment consumers
Target Group
Upper middle class individuals
Positioning
A parent brand to the most of the best liquor brand in the world SWOT Analysis
1. A strong portfolio of brands 2. Strong sales and distribution network 3. Presence in 75 countries across 6 continents 4. SAB Miller also owns over 150 market-leading local brands 5. Excellent marketing and branding have made the brand top of the mind Strength 6. Nearly 70,000 people form a part of the workforce
1.Have been unable to get a momentum in emerging markets Weakness 2.Intense competition means market growth is limited
1. Partnering the local breweries in particular countries can yield a bigger market share 2. Launching successful brands which have a strong following and brand equity in the newer markets Opportunity 3. More advertising and sponsorship would increase brand recall
1. A strong competition from other brands 2. Laws and regulations on advertising and establishing the business 3. Slumping economy all over the world has been the greatest Threats concern as disposable income of consumers in lowering Competition
1. Diageo 2. Carlsberg 3. UB Group Competitors 4. Heineken
doc_541647880.docx
SWOT ANALYSIS OF SABMILLER
SABMiller
Parent Company
SABMiller
Category
Beverages
Sector
Food and Beverages
Tagline/ Slogan
Making a difference through beer
USP
A heavy portfolio of liquor brands under its umbrella Product Portfolio
1. Fosters 3. Royal Challenge 5. Grolsch 7. Peroni Nastro Azzurro 9. VB Victoria Bitter 11. Castle Lager 13. Strongbow 15. Leinenkugel’s Brands STP
2. Haywards 4. Knock Out 6. Miller Genuine Draft 8. Pilsner Urquell 10. Blue Moon 12. Miller High Life 14. Henry Weinhard’s
Various classes among the society especially liquor drinking Segment consumers
Target Group
Upper middle class individuals
Positioning
A parent brand to the most of the best liquor brand in the world SWOT Analysis
1. A strong portfolio of brands 2. Strong sales and distribution network 3. Presence in 75 countries across 6 continents 4. SAB Miller also owns over 150 market-leading local brands 5. Excellent marketing and branding have made the brand top of the mind Strength 6. Nearly 70,000 people form a part of the workforce
1.Have been unable to get a momentum in emerging markets Weakness 2.Intense competition means market growth is limited
1. Partnering the local breweries in particular countries can yield a bigger market share 2. Launching successful brands which have a strong following and brand equity in the newer markets Opportunity 3. More advertising and sponsorship would increase brand recall
1. A strong competition from other brands 2. Laws and regulations on advertising and establishing the business 3. Slumping economy all over the world has been the greatest Threats concern as disposable income of consumers in lowering Competition
1. Diageo 2. Carlsberg 3. UB Group Competitors 4. Heineken
doc_541647880.docx