Description
SWOT ANALYSIS OF SAB TV
SAB TV
Parent Company
Multi Screen and Media Private Limited
Category
Entertainment TV Channel
Sector
Media and Entertainment
Tagline/ Slogan
Kyun Ki… Asli Maza SAB Ke Saath Aata Hai
USP
Entertaining family sitcoms
STP
Segment
Family entertainment
Target Group
Middle class - whole family, individuals
Positioning
Sitcoms that can be enjoyed with whole family
SWOT Analysis
1. Being GEC it is still different from all other GECs 2. Humorous dailies 3. Good old bollywood movies Strength 4. Official channel on YouTube showing broadcasted episodes
1. Frequent repetition of programme reduces frequency of viewing show at prime time 2. Unlike daily soaps, sitcoms may be watched on convenience Weakness 3. Lack of reality shows and dramas
1. Start online TV channels for viewing as people prefer spending time on internet Opportunity 2.Have more variety of programs shown
1. GECs showing drama and reality shows 2. Sitcoms don't force viewer to watch show on regular basis such as dramas do Threats 3.Online movie viewing and dvd rentals
Competition
Competitors
1.Star Plus 2. Sony
3. Zee TV 4. Colors 5. Regional GECs
doc_748330662.docx
SWOT ANALYSIS OF SAB TV
SAB TV
Parent Company
Multi Screen and Media Private Limited
Category
Entertainment TV Channel
Sector
Media and Entertainment
Tagline/ Slogan
Kyun Ki… Asli Maza SAB Ke Saath Aata Hai
USP
Entertaining family sitcoms
STP
Segment
Family entertainment
Target Group
Middle class - whole family, individuals
Positioning
Sitcoms that can be enjoyed with whole family
SWOT Analysis
1. Being GEC it is still different from all other GECs 2. Humorous dailies 3. Good old bollywood movies Strength 4. Official channel on YouTube showing broadcasted episodes
1. Frequent repetition of programme reduces frequency of viewing show at prime time 2. Unlike daily soaps, sitcoms may be watched on convenience Weakness 3. Lack of reality shows and dramas
1. Start online TV channels for viewing as people prefer spending time on internet Opportunity 2.Have more variety of programs shown
1. GECs showing drama and reality shows 2. Sitcoms don't force viewer to watch show on regular basis such as dramas do Threats 3.Online movie viewing and dvd rentals
Competition
Competitors
1.Star Plus 2. Sony
3. Zee TV 4. Colors 5. Regional GECs
doc_748330662.docx