Description
SWOT ANALYSIS OF RUSHYDRO

RusHydro

Parent Company

RusHydro

Category

Electric Utilities

Sector

Energy

Tagline/ Slogan

Pure energy

USP

Ensure the reliable and safe performance of the Company’s facilities STP

Segment

Agencies looking to buy electricity

Target Group

Retail and wholesale customers

Positioning

To upgrade energy efficiency by developing sustainable energy SWOT Analysis

1. Expert workforce with a strong focus of research and development of newer sources of energy 2. Strengthen its growth and enhance its role both domestically and abroad 3. Clean power generation 4. State of art equipment, new technology 5. State-of-the-art management with extensive experience in creating and managing hydro-power assets, including the foreign markets 6. An established retail business that ensures high quality service and Strength undisrupted consumer supply

1.Geographically not well diversified Weakness 2. Limited brand awareness compared to some global energy players

1.Tie-ups with global players to share expertise and grow 2.Future development of nuclear power Opportunity 3.Plans to reduce CO2 emission

1.Rising cost of production, volatile cost of input material 2.Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition

1. Entergy 2. Exelon Competitors 3. PE & G



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