Description
SWOT ANALYSIS OF RUCHI SOYA INDUSTRIES
Ruchi Soya Industries
Parent Company
Ruchi Group
Category
FMCG and Food products
Sector
Food and beverages and FMCG
Tagline/ Slogan
Soya for health
USP
India’s Number one cooking oil company
STP
Segment
Cooking oil and soya soap
Target Group
Household women
Positioning
Provide healthy oil to consumers
SWOT Analysis
1. Emphasis on superior procurement, trading skills and tough quality control standards 2. Continuous innovation and an effort by the industry to meet consumer needs 3. Largest player in India in edible oil category 4. Wide and extensive distribution network of 6,30,000 retail stores 5. Over 5 Lac retail stores, 90 Company depots, 2000 distributors and a sales personnel of 200 6. First exporter of Soyabean meal to south east Asia and middle east markets 7. Crushing capacity of about 4 million tons annually in 14 plants, Strength extend over 11 locations
1. No control on raw material prices as product is agro based 2. Despite high quality product and good distribution, limited brand Weakness awareness compared to some other brands
1. Strengthening industry portfolio with other healthy additions 2. Control price fluctuations 3. Expansion into premium segments and global markets Opportunity 4. Tie- up with restaurants and hotel chains
1. Food regulation by Government 2. Regulation and control by other authorities like NGO’s Threats 3. Entry of more domestic and international players
Competition
1. Agrotech Foods Competitors 2. Sanwaria Agro Oils Ltd
doc_251162679.docx
SWOT ANALYSIS OF RUCHI SOYA INDUSTRIES
Ruchi Soya Industries
Parent Company
Ruchi Group
Category
FMCG and Food products
Sector
Food and beverages and FMCG
Tagline/ Slogan
Soya for health
USP
India’s Number one cooking oil company
STP
Segment
Cooking oil and soya soap
Target Group
Household women
Positioning
Provide healthy oil to consumers
SWOT Analysis
1. Emphasis on superior procurement, trading skills and tough quality control standards 2. Continuous innovation and an effort by the industry to meet consumer needs 3. Largest player in India in edible oil category 4. Wide and extensive distribution network of 6,30,000 retail stores 5. Over 5 Lac retail stores, 90 Company depots, 2000 distributors and a sales personnel of 200 6. First exporter of Soyabean meal to south east Asia and middle east markets 7. Crushing capacity of about 4 million tons annually in 14 plants, Strength extend over 11 locations
1. No control on raw material prices as product is agro based 2. Despite high quality product and good distribution, limited brand Weakness awareness compared to some other brands
1. Strengthening industry portfolio with other healthy additions 2. Control price fluctuations 3. Expansion into premium segments and global markets Opportunity 4. Tie- up with restaurants and hotel chains
1. Food regulation by Government 2. Regulation and control by other authorities like NGO’s Threats 3. Entry of more domestic and international players
Competition
1. Agrotech Foods Competitors 2. Sanwaria Agro Oils Ltd
doc_251162679.docx