Description
SWOT ANALYSIS OF RUCHI NUTRELA OIL
Ruchi Nutrela oil
Parent Company
Ruchi Soya Industries Limited
Category
Cooking oil
Sector
Food and beverages
Tagline/ Slogan
Fat nahin, Fit
USP
A lighter oil
STP
Segment
Food and beverages: Cooking oil
Target Group
Health seeking household women
Positioning
Best health and best taste
SWOT Analysis
1. Available in five different types for different choices 2. Nutrela soyabean is number one low absorption oil 3. Contains natural plant sterols and approx 25% less oil absorption , less oil per serving 4. Help avoid various heart related diseases 5. Nutrela rice bran oil named as World’s Healthiest edible oil Strength 6. Good brand backing of Ruchi products
1. No control on price as product is agro based hence price fluctuate according to commodity market 2. Intense competition from existing brands means limited market share Weakness 3. Brand awareness and marketing lesser than some other brands
1. Developing other healthy products 2. Strengthening of Mahakosh portfolio 3. More advertising to tap the urban market and better rural Opportunity peneration
1. Change in policy of edible oil by the Government 2. More competition from other popular brands Threats 3. Brand switching amongst food products can affect brand
Competition
1. Fortune 2. Silver Drop Competitors 3. Santushti
doc_584758723.docx
SWOT ANALYSIS OF RUCHI NUTRELA OIL
Ruchi Nutrela oil
Parent Company
Ruchi Soya Industries Limited
Category
Cooking oil
Sector
Food and beverages
Tagline/ Slogan
Fat nahin, Fit
USP
A lighter oil
STP
Segment
Food and beverages: Cooking oil
Target Group
Health seeking household women
Positioning
Best health and best taste
SWOT Analysis
1. Available in five different types for different choices 2. Nutrela soyabean is number one low absorption oil 3. Contains natural plant sterols and approx 25% less oil absorption , less oil per serving 4. Help avoid various heart related diseases 5. Nutrela rice bran oil named as World’s Healthiest edible oil Strength 6. Good brand backing of Ruchi products
1. No control on price as product is agro based hence price fluctuate according to commodity market 2. Intense competition from existing brands means limited market share Weakness 3. Brand awareness and marketing lesser than some other brands
1. Developing other healthy products 2. Strengthening of Mahakosh portfolio 3. More advertising to tap the urban market and better rural Opportunity peneration
1. Change in policy of edible oil by the Government 2. More competition from other popular brands Threats 3. Brand switching amongst food products can affect brand
Competition
1. Fortune 2. Silver Drop Competitors 3. Santushti
doc_584758723.docx