Description
SWOT ANALYSIS OF RTL GROUP
RTL Group
Parent Company
Bertelsmann
Category
Broadcasting and Cables
Sector
Media and Entertainment
Tagline/ Slogan
The leading European Entertainment Network
Europe's second largest TV, radio and production company after the USP BBC
STP
Segment
Adventure TV and Radio listening audience
Target Group
Televised content such as game shows and soaps, Radio audience
Positioning
Entertainment reaching for the masses
SWOT Analysis
1. Merit Programming Content owing to ownership 2. Pan-European Presence 3. Strengthened Radio Content 4. Have a strong workforce of over 12,000 employees 5. It has its presence in over 10 countries through 50TV channels and 30 radio channels Strength 6. It is also the producer of leading reality shows and soap operas
1. Intense competition means brand growth is limited Weakness 2. Less presence in emerging economies
1. Inorganic growth to acquire new broadcasting rights 2. Emergence into online radio Opportunity 3. Tie-ups and partnerships with international companies
1. Emergence and Diversification of other conglomerate sectors Threats 2. Competitors coming up with niche-focused segments like children.
Competition
1. Prosibien 2. CANAL+ Groupe Competitors 3. Télévision Française 1 S.A.
doc_238857876.docx
SWOT ANALYSIS OF RTL GROUP
RTL Group
Parent Company
Bertelsmann
Category
Broadcasting and Cables
Sector
Media and Entertainment
Tagline/ Slogan
The leading European Entertainment Network
Europe's second largest TV, radio and production company after the USP BBC
STP
Segment
Adventure TV and Radio listening audience
Target Group
Televised content such as game shows and soaps, Radio audience
Positioning
Entertainment reaching for the masses
SWOT Analysis
1. Merit Programming Content owing to ownership 2. Pan-European Presence 3. Strengthened Radio Content 4. Have a strong workforce of over 12,000 employees 5. It has its presence in over 10 countries through 50TV channels and 30 radio channels Strength 6. It is also the producer of leading reality shows and soap operas
1. Intense competition means brand growth is limited Weakness 2. Less presence in emerging economies
1. Inorganic growth to acquire new broadcasting rights 2. Emergence into online radio Opportunity 3. Tie-ups and partnerships with international companies
1. Emergence and Diversification of other conglomerate sectors Threats 2. Competitors coming up with niche-focused segments like children.
Competition
1. Prosibien 2. CANAL+ Groupe Competitors 3. Télévision Française 1 S.A.
doc_238857876.docx