Description
SWOT ANALYSIS OF ROYAL ENFIELD BULLET
Brand Name
Royal Enfield Bullet
Parent Company
Royal Enfield Motors Ltd
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Made like a gun goes like a bullet
USP
Indian cruiser bike
STP
Segment
Boys who want to go for bike cruises
Target Group
Middle class boy of the age group 18-30
Positioning
Powerful cruiser bike to tame the roads
SWOT
1.Oldest motorcycle brand in the world 2.Excellent branding and positioning 3.High performance and comfort Strength 4.Used on a large scale for military purposes because of its sturdiness
1. Weight of the motor cycle can be an issue for few customers. Weakness 2. Mileage of high cc bikes is an issue
1.Tap the urban market Opportunity 2.More brand visibility
Threats
1.Threat from other competitors
Competition
1.Avenger Competitors 2.Karizma
doc_581098553.docx
SWOT ANALYSIS OF ROYAL ENFIELD BULLET
Brand Name
Royal Enfield Bullet
Parent Company
Royal Enfield Motors Ltd
Category
Motorcycles
Sector
Two-wheeler
Tagline/ Slogan
Made like a gun goes like a bullet
USP
Indian cruiser bike
STP
Segment
Boys who want to go for bike cruises
Target Group
Middle class boy of the age group 18-30
Positioning
Powerful cruiser bike to tame the roads
SWOT
1.Oldest motorcycle brand in the world 2.Excellent branding and positioning 3.High performance and comfort Strength 4.Used on a large scale for military purposes because of its sturdiness
1. Weight of the motor cycle can be an issue for few customers. Weakness 2. Mileage of high cc bikes is an issue
1.Tap the urban market Opportunity 2.More brand visibility
Threats
1.Threat from other competitors
Competition
1.Avenger Competitors 2.Karizma
doc_581098553.docx