Description
SWOT ANALYSIS OF ROYAL DUTCH SHELL
Royal Dutch Shell
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Lets Go; You can be sure of Shell; Made to move further
USP
One of the six world's "supermajor"
STP
Segment
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses
Positioning
The leading oil and natural gas brand in the world
SWOT
1.Biggest name in the field of energy 2.Strong brand equity being the 2nd largest energy company 3.High financial growth 4.Latest technology 5.Co-branding with Ferrari Strength 6.Operations in over 90 countries having 44,000 stations
1.Legal issues 2.Over statement of oil reserves controversy 3.Ambiguous corporate communications affected marketing Weakness 4.Human Rights and environmental issues degraded image
1.Acquisitions by buying out competition Opportunity 2.Increasing demand for fuel
Threats
1.Government regulations 2.High Competition
3.Environmental laws 4.Economic instability
Competition
1.Chevron 2.Exxon Mobil 3.BP 4.Total Competitors 5.ConcoPhillips
doc_566229673.docx
SWOT ANALYSIS OF ROYAL DUTCH SHELL
Royal Dutch Shell
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Lets Go; You can be sure of Shell; Made to move further
USP
One of the six world's "supermajor"
STP
Segment
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses
Positioning
The leading oil and natural gas brand in the world
SWOT
1.Biggest name in the field of energy 2.Strong brand equity being the 2nd largest energy company 3.High financial growth 4.Latest technology 5.Co-branding with Ferrari Strength 6.Operations in over 90 countries having 44,000 stations
1.Legal issues 2.Over statement of oil reserves controversy 3.Ambiguous corporate communications affected marketing Weakness 4.Human Rights and environmental issues degraded image
1.Acquisitions by buying out competition Opportunity 2.Increasing demand for fuel
Threats
1.Government regulations 2.High Competition
3.Environmental laws 4.Economic instability
Competition
1.Chevron 2.Exxon Mobil 3.BP 4.Total Competitors 5.ConcoPhillips
doc_566229673.docx