Description
SWOT ANALYSIS OF ROYAL CHALLENGERS BANGLORE
Royal Challengers Bangalore
Parent Company
United Breweries Group
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Jeetenge hum shaan se; Game for More
USP
The most stylish and flamboyant team with the most brand visibility
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
RCB believes in winning in style and be ready for the next challenge
SWOT Analysis
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Presence of good players has lead to consistently good performances 4.Chinnaswamy stadium can accommodate over 55,000 spectators 5.RCB has a lot of brands associated with it like Royal Challenge, Strength Kingfisher, Reebok, McDowel’s No.1
1.Over dependent on a few players Weakness 2.Excessive cricket would drain out the players performance and quality
1.Winning more tournaments would make them an even more powerful brand 2.More branding and marketing would help people associate with the team and the brand Opportunity 3.High popularity in India but still unable to tap international audience
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Mumbai Indians 4.Delhi Daredevils 5.Kochi Tuskers 7.Rajasthan Royals 8.Kings XI Punjab Competitors 9.Chennai Super Kings
doc_269344819.docx
SWOT ANALYSIS OF ROYAL CHALLENGERS BANGLORE
Royal Challengers Bangalore
Parent Company
United Breweries Group
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Jeetenge hum shaan se; Game for More
USP
The most stylish and flamboyant team with the most brand visibility
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
RCB believes in winning in style and be ready for the next challenge
SWOT Analysis
1.Strong brand name in IPL India 2.Excellent marketing and high quality merchandising 3.Presence of good players has lead to consistently good performances 4.Chinnaswamy stadium can accommodate over 55,000 spectators 5.RCB has a lot of brands associated with it like Royal Challenge, Strength Kingfisher, Reebok, McDowel’s No.1
1.Over dependent on a few players Weakness 2.Excessive cricket would drain out the players performance and quality
1.Winning more tournaments would make them an even more powerful brand 2.More branding and marketing would help people associate with the team and the brand Opportunity 3.High popularity in India but still unable to tap international audience
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Mumbai Indians 4.Delhi Daredevils 5.Kochi Tuskers 7.Rajasthan Royals 8.Kings XI Punjab Competitors 9.Chennai Super Kings
doc_269344819.docx