Description
SWOT ANALYSIS OF ROGER COMMUNICATION
Roger Communications
Parent Company
Rogers Communications Inc
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Creating World-Leading Internet Experiences
USP
One of Canada's largest communications companies
STP
Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing. Also radio and television broadcasting, televised Segment shopping, magazines and trade publications, and sports entertainment.
National provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses as well as individual users. Also has media business and are Target Group cable TV providers
Canada's largest wireless communications services provider & Canada's Positioning largest publishing company
SWOT Analysis
1. Diversified Business Operations across media, sports & telecom 2. Improved Financial Performance from telecom and media assets 3. Huge Operational and Customer Base – being the largest of wireless providers and publishers in Canada 4. Strategic Initiatives like new services, diversification etc 5. Its one of the top companies in Canada with over 9 million mobile Strength and approx 4 million TV subscribers
1. Limited global presence as compared to a few other players 2. Over-dependence on the Canadian market, which is peaking Weakness saturation
1. Growth in Telecommunications Services across the region 2. Launch of First Wi-Fi Smartphone Service in Canada helping in Opportunity market capture
1. Regulatory Changes in the region 2. Wireless Number Portability Execution causing customer flow 3. Rapid Technological Changes with respect to wireless telephony Threats 4. High Competitive Pressure from BCE and others
Competition
1.Bell Canada (BCE) 2.Telus Competitors 3.MTS
doc_416838661.docx
SWOT ANALYSIS OF ROGER COMMUNICATION
Roger Communications
Parent Company
Rogers Communications Inc
Category
Mobile Service Provider
Sector
Telecommunication
Tagline/ Slogan
Creating World-Leading Internet Experiences
USP
One of Canada's largest communications companies
STP
Wireless voice and data communications services, cable television services along with high-speed Internet access, telephony services, and video retailing. Also radio and television broadcasting, televised Segment shopping, magazines and trade publications, and sports entertainment.
National provider of voice communications services, data networking, and broadband Internet connectivity to small, medium and large businesses as well as individual users. Also has media business and are Target Group cable TV providers
Canada's largest wireless communications services provider & Canada's Positioning largest publishing company
SWOT Analysis
1. Diversified Business Operations across media, sports & telecom 2. Improved Financial Performance from telecom and media assets 3. Huge Operational and Customer Base – being the largest of wireless providers and publishers in Canada 4. Strategic Initiatives like new services, diversification etc 5. Its one of the top companies in Canada with over 9 million mobile Strength and approx 4 million TV subscribers
1. Limited global presence as compared to a few other players 2. Over-dependence on the Canadian market, which is peaking Weakness saturation
1. Growth in Telecommunications Services across the region 2. Launch of First Wi-Fi Smartphone Service in Canada helping in Opportunity market capture
1. Regulatory Changes in the region 2. Wireless Number Portability Execution causing customer flow 3. Rapid Technological Changes with respect to wireless telephony Threats 4. High Competitive Pressure from BCE and others
Competition
1.Bell Canada (BCE) 2.Telus Competitors 3.MTS
doc_416838661.docx