Description
SWOT ANALYSIS OF REPUBLIC AIRWAYS
Republic Airways
Parent Company
Republic Airways Holdings, Inc
Category
Regional Jets in North America
Sector
Airline
Tagline/ Slogan
A whole different animal (Frontier Airline)
USP
Efficient service provider STP
Segment
Airlines looking for hiring routes / Cost conscious customers
Target Group
Major Airlines / middle class people
Positioning
Value for money SWOT Analysis
1. A very strong brand name in the regional jets domain 2. Acquisition of Frontier and Midwest Airlines makes Republic Airways a competitor in main airline business 3. Large revenues generated by renting its routes to major players Strength 4. Strong presence in the region of operations
1. Does not function as a full time carrier 2. Very less code share agreements and hence lesser reach outside Weakness America
1. Establish itself as a low cost carrier in order to get foothold in the industry 2. Leverage acquisition o Frontier and Midwest Airlines to increase frequency of flights and cover more destinations 3. Become a member of any airline alliance to expand reach outside Opportunity America
1. Major players like Southwest, United will make it hard to establish itself as an important carrier 2. Rising fuel cost Threats 3. Rising labor cost Competition
1. AirTran 2. Southwest Airlines Competitors 3. United Airways
doc_268862182.docx
SWOT ANALYSIS OF REPUBLIC AIRWAYS
Republic Airways
Parent Company
Republic Airways Holdings, Inc
Category
Regional Jets in North America
Sector
Airline
Tagline/ Slogan
A whole different animal (Frontier Airline)
USP
Efficient service provider STP
Segment
Airlines looking for hiring routes / Cost conscious customers
Target Group
Major Airlines / middle class people
Positioning
Value for money SWOT Analysis
1. A very strong brand name in the regional jets domain 2. Acquisition of Frontier and Midwest Airlines makes Republic Airways a competitor in main airline business 3. Large revenues generated by renting its routes to major players Strength 4. Strong presence in the region of operations
1. Does not function as a full time carrier 2. Very less code share agreements and hence lesser reach outside Weakness America
1. Establish itself as a low cost carrier in order to get foothold in the industry 2. Leverage acquisition o Frontier and Midwest Airlines to increase frequency of flights and cover more destinations 3. Become a member of any airline alliance to expand reach outside Opportunity America
1. Major players like Southwest, United will make it hard to establish itself as an important carrier 2. Rising fuel cost Threats 3. Rising labor cost Competition
1. AirTran 2. Southwest Airlines Competitors 3. United Airways
doc_268862182.docx