Description
SWOT ANALYSIS OF REMCO
Remco
Parent Company
Jakks Pacific
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Every Boy Wants a Remco Toy...And So Do Girls!
USP
Manufacturer of radio toys and collectibles
STP
Segment
Variety of games and licensed products
Target Group
Kids and collectors
Positioning
Something for everyone
SWOT Analysis
1. Brand recall was very high 2. Had a good customer reach Strength 3. The product portfolio was quite wide
1. The company filed for bankruptcy due to performance Weakness 2. Unable to innovate at the right time
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Diamond Select Toys Competitors 2.G.I. Joe
doc_746818719.docx
SWOT ANALYSIS OF REMCO
Remco
Parent Company
Jakks Pacific
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Every Boy Wants a Remco Toy...And So Do Girls!
USP
Manufacturer of radio toys and collectibles
STP
Segment
Variety of games and licensed products
Target Group
Kids and collectors
Positioning
Something for everyone
SWOT Analysis
1. Brand recall was very high 2. Had a good customer reach Strength 3. The product portfolio was quite wide
1. The company filed for bankruptcy due to performance Weakness 2. Unable to innovate at the right time
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Diamond Select Toys Competitors 2.G.I. Joe
doc_746818719.docx