Description
SWOT ANALYSIS OF RELIANCE MEDIAWORKS LIMITED
Reliance MediaWorks Ltd
Parent Company
Reliance ADA Group
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
The DNA of film Making
Reliance MediaWorks offers end to end integrated services across the entire film and media services value chain to production houses, USP studios and broadcasters
STP
Film facilities, Theatrical exhibition, includes single screen, Segment multiplex/Imax cinema exhibition, Film production and distribution
Target Group
Upper and middle section of the pyramid in both tier-1 and tier-2 cities
Company has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI, Film Restoration, Digital Positioning Mastering, Studios and Equipment rentals
SWOT Analysis
1. Winner of Indian Telly Awards for “Best Production house of the year “ 2. Vast customer research 3. Growing presence in middle class 4. Change in lifestyles and living standards 5. Technological innovations 6. Customer profile and movie schedule Strength 7. Strong parent brand name adds value to the company
1. High maintenance of current level of activity 2. Highly fragmented Weakness 3. Involves too much capital expenditure
Opportunity
1. Emerging concept of new movies and entertainment shows
2. Target poor section of the society 3. New distribution channels 4. Rise in viewership 5. Technological innovation like animations 6. Diversify business into different segments 7. Print size of big budget movies has grown significantly
1. Changes in laws and regulation relating to media and entertainment 2. Piracy may be a source of concern which is quite prevalent in India 3. Intense rivalry amongst competitors 4. Taste of viewers / audience of entertainment industry may undergo changes 5. Changes in political and social condition in India, the monetary policy of India and inflation Threats 6. Lack of quality content
Competition
1. Balaji Telefilms Limited 2. BABA Arts Limited 3. Bag Films and Media Limited Competitors 4. Ace Edutrend Limited
doc_833294000.docx
SWOT ANALYSIS OF RELIANCE MEDIAWORKS LIMITED
Reliance MediaWorks Ltd
Parent Company
Reliance ADA Group
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
The DNA of film Making
Reliance MediaWorks offers end to end integrated services across the entire film and media services value chain to production houses, USP studios and broadcasters
STP
Film facilities, Theatrical exhibition, includes single screen, Segment multiplex/Imax cinema exhibition, Film production and distribution
Target Group
Upper and middle section of the pyramid in both tier-1 and tier-2 cities
Company has a dominant and comprehensive presence in Film Services: Motion Picture Processing and DI, Film Restoration, Digital Positioning Mastering, Studios and Equipment rentals
SWOT Analysis
1. Winner of Indian Telly Awards for “Best Production house of the year “ 2. Vast customer research 3. Growing presence in middle class 4. Change in lifestyles and living standards 5. Technological innovations 6. Customer profile and movie schedule Strength 7. Strong parent brand name adds value to the company
1. High maintenance of current level of activity 2. Highly fragmented Weakness 3. Involves too much capital expenditure
Opportunity
1. Emerging concept of new movies and entertainment shows
2. Target poor section of the society 3. New distribution channels 4. Rise in viewership 5. Technological innovation like animations 6. Diversify business into different segments 7. Print size of big budget movies has grown significantly
1. Changes in laws and regulation relating to media and entertainment 2. Piracy may be a source of concern which is quite prevalent in India 3. Intense rivalry amongst competitors 4. Taste of viewers / audience of entertainment industry may undergo changes 5. Changes in political and social condition in India, the monetary policy of India and inflation Threats 6. Lack of quality content
Competition
1. Balaji Telefilms Limited 2. BABA Arts Limited 3. Bag Films and Media Limited Competitors 4. Ace Edutrend Limited
doc_833294000.docx