Description
SWOT ANALYSIS OF RELIANCE INDUSTRIES LIMITED
Reliance Industries Limited (RIL)
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Growth is Life
USP
Strong Reliance brand name
STP
Segment
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses
Positioning
High quality oil products from Reliance
SWOT
1.India's one of the biggest players 2.Strong brand name 3.Excellent financial position 4.One of the few Indian companies to be featured in Forbes Strength 5.Employs over 25,000 people
1.Long term debt 2.Legal issues 3.KG D6 gas controversy Weakness 4.Accusations of being favored by the government
1.Growing demand for petroleum products Opportunity 2.Buyout of competition
1.Government regulations Threats 2.High Competition 3.Environmental laws
4.Economic instability
Competition
1.Bharat Petroleum 2.Hindustan Petroleum 3.IOCL Competitors 4.ONGC
doc_390818409.docx
SWOT ANALYSIS OF RELIANCE INDUSTRIES LIMITED
Reliance Industries Limited (RIL)
Category
Oil & Gas
Sector
Energy
Tagline/ Slogan
Growth is Life
USP
Strong Reliance brand name
STP
Segment
Corporates, countries, individuals looking to fulfill energy needs
Enterprises looking for energy for production, people for petrol diesel Target Group for vehicles and domestic uses
Positioning
High quality oil products from Reliance
SWOT
1.India's one of the biggest players 2.Strong brand name 3.Excellent financial position 4.One of the few Indian companies to be featured in Forbes Strength 5.Employs over 25,000 people
1.Long term debt 2.Legal issues 3.KG D6 gas controversy Weakness 4.Accusations of being favored by the government
1.Growing demand for petroleum products Opportunity 2.Buyout of competition
1.Government regulations Threats 2.High Competition 3.Environmental laws
4.Economic instability
Competition
1.Bharat Petroleum 2.Hindustan Petroleum 3.IOCL Competitors 4.ONGC
doc_390818409.docx