Description
SWOT ANALYSIS OF RELIANCE CINEMAS
Reliance Cinemas
Parent Company
Reliance ADAG
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
Significant presence in filmed entertainment (film production, USP distribution, and exhibition).
STP
Segment
Cinema Watching Audience
Target Group
Hindi Cinema, 18-40+, Entertainment loving Commercial Cinema
Positioning
Entertainment and Reaching out to the masses.
SWOT Analysis
1. BIG 92.7 FM was India’s largest private FM radio network with 12 radio stations across the country 2. Big Cinemas is India’s largest cinema chain with over 516 screens 3. Leadership in film exhibition in India with 250+ screens and accounts for 10 to 15% of box office contributions of large movies 4. In Hollywood, Reliance Entertainment has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios Strength 5. Strong backing of parent company
1. Very limited presence in regional cinemas. Weakness 2. Intensely competitive environment means growth is often stagnant
1. Easy access to technology in US and access to Hollywood movies. 2. Growing urbanization, BIG Cinemas could garner high market share. Opportunity 3. Entering into TV Serials category like other competitors
1. Formidable competition with backward integration of several production houses 2. Mis-management at the top level posed a risk to distributors Threats 3. Entry of international brands in the industry
Competition
1. Shree Ashtavinayak 2. Red Chillies Competitors 3. TIPS Industries
doc_755075854.docx
SWOT ANALYSIS OF RELIANCE CINEMAS
Reliance Cinemas
Parent Company
Reliance ADAG
Category
Broadcasting & Cables
Sector
Media & Entertainment
Tagline/ Slogan
-
Significant presence in filmed entertainment (film production, USP distribution, and exhibition).
STP
Segment
Cinema Watching Audience
Target Group
Hindi Cinema, 18-40+, Entertainment loving Commercial Cinema
Positioning
Entertainment and Reaching out to the masses.
SWOT Analysis
1. BIG 92.7 FM was India’s largest private FM radio network with 12 radio stations across the country 2. Big Cinemas is India’s largest cinema chain with over 516 screens 3. Leadership in film exhibition in India with 250+ screens and accounts for 10 to 15% of box office contributions of large movies 4. In Hollywood, Reliance Entertainment has partnered with Steven Spielberg and Stacey Snider on the formation of DreamWorks Studios Strength 5. Strong backing of parent company
1. Very limited presence in regional cinemas. Weakness 2. Intensely competitive environment means growth is often stagnant
1. Easy access to technology in US and access to Hollywood movies. 2. Growing urbanization, BIG Cinemas could garner high market share. Opportunity 3. Entering into TV Serials category like other competitors
1. Formidable competition with backward integration of several production houses 2. Mis-management at the top level posed a risk to distributors Threats 3. Entry of international brands in the industry
Competition
1. Shree Ashtavinayak 2. Red Chillies Competitors 3. TIPS Industries
doc_755075854.docx