Description
SWOT ANALYSIS OF REID AND TAYLOR
Reid and Taylor
Parent company
S Kumars Nationwide Limited
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Bond with the best; Heritage in the making
USP
One of the finest and top of the mind suiting brand STP
Segment
Elite segment men belonging to SEC A class
Target group
Premium segment
Positioning
Styling the world's elite for over 170 years SWOT analysis
1. A premium segment brand dedicated to the elite class 2.Reid & Taylor was launched by SKNL in India in 1998 with the inauguration of a state-of-the-art fabric plant at Mysore 3. Premium fashion and international fashion also available as a product portfolio with the brand. 4. Film celebrities as a brand ambassador makes the brand very popular 5. Reid & Taylor is the first brand in India to offer both fabrics and apparel under one label 6. A history of over 170 years makes the brand very strong Strength 7. Brand building through effective marketing and advertising
1. Women clothing is not available with the brand, which can be a Weakness huge segment 2. Global availability is restricted as compared to leading international
players
1.Consistent growth over years 2.Large and growing market Opportunity 3. Global expansion would give more opportunities for brand to grow
1.Other brands offer more styles and cuts 2. Similar products available in other brands thus switching cost is less. Threats 3. Local market also poses risk Competition
1. Raymond 2. Arrow 3. Louis Phillipe Competitors 4. Belmonte
doc_870520551.docx
SWOT ANALYSIS OF REID AND TAYLOR
Reid and Taylor
Parent company
S Kumars Nationwide Limited
Category
Apparel and accessories
Sector
Lifestyle and retail
Tagline/ slogan
Bond with the best; Heritage in the making
USP
One of the finest and top of the mind suiting brand STP
Segment
Elite segment men belonging to SEC A class
Target group
Premium segment
Positioning
Styling the world's elite for over 170 years SWOT analysis
1. A premium segment brand dedicated to the elite class 2.Reid & Taylor was launched by SKNL in India in 1998 with the inauguration of a state-of-the-art fabric plant at Mysore 3. Premium fashion and international fashion also available as a product portfolio with the brand. 4. Film celebrities as a brand ambassador makes the brand very popular 5. Reid & Taylor is the first brand in India to offer both fabrics and apparel under one label 6. A history of over 170 years makes the brand very strong Strength 7. Brand building through effective marketing and advertising
1. Women clothing is not available with the brand, which can be a Weakness huge segment 2. Global availability is restricted as compared to leading international
players
1.Consistent growth over years 2.Large and growing market Opportunity 3. Global expansion would give more opportunities for brand to grow
1.Other brands offer more styles and cuts 2. Similar products available in other brands thus switching cost is less. Threats 3. Local market also poses risk Competition
1. Raymond 2. Arrow 3. Louis Phillipe Competitors 4. Belmonte
doc_870520551.docx