Description
SWOT ANALYSIS OF REFRENCE NEWS
Reference News
Parent Company
Xinhua News Agency
Category
Chinese language daily newspaper
Sector
Newspapers
Tagline/ Slogan
-
USP
Largest circulation in mainland china with 3 million
STP
Segment
Chinese reading population
Target Group
Cadres and their families, professionals
Positioning
Chinese government’s official news ,so ,trustworthy and reliable
SWOT Analysis
1. Published in other languages for ethnic minority groups in China 2. Only window to have a glimpse of outside world until 1980 3. Selects articles from world’s major news agencies and journals 4. Made available to the entire Chinese public Strength 5. Good distribution network and updated news
1.Decline in circulation from 11 million in 1980 to 4 million in 1985 due to competition Weakness 2.No free opinion is allowed to be printed in the newspaper
1.Making the newspaper independent will give some authenticity to the news printed 2.Bringing e-paper may prove to be a strategic advantage 3.Add more interesting features to make the news attractive in the Opportunity paper
1. Cut throat competition from other players in this sector 2.Government regulation on press is an obstacle Threats 3.Further decline in circulation may happen in near future
Competition
1. People’s Daily 2.China Daily Competitors 3.Guangming Daily
doc_600532089.docx
SWOT ANALYSIS OF REFRENCE NEWS
Reference News
Parent Company
Xinhua News Agency
Category
Chinese language daily newspaper
Sector
Newspapers
Tagline/ Slogan
-
USP
Largest circulation in mainland china with 3 million
STP
Segment
Chinese reading population
Target Group
Cadres and their families, professionals
Positioning
Chinese government’s official news ,so ,trustworthy and reliable
SWOT Analysis
1. Published in other languages for ethnic minority groups in China 2. Only window to have a glimpse of outside world until 1980 3. Selects articles from world’s major news agencies and journals 4. Made available to the entire Chinese public Strength 5. Good distribution network and updated news
1.Decline in circulation from 11 million in 1980 to 4 million in 1985 due to competition Weakness 2.No free opinion is allowed to be printed in the newspaper
1.Making the newspaper independent will give some authenticity to the news printed 2.Bringing e-paper may prove to be a strategic advantage 3.Add more interesting features to make the news attractive in the Opportunity paper
1. Cut throat competition from other players in this sector 2.Government regulation on press is an obstacle Threats 3.Further decline in circulation may happen in near future
Competition
1. People’s Daily 2.China Daily Competitors 3.Guangming Daily
doc_600532089.docx