Description
SWOT ANALYSIS OF REDIFF
Rediff
Parent Company
Rediff Ltd
Category
Website
Sector
Media and Entertainment
Tagline/ Slogan
Just your stuff
USP
Offers myriad services ranging from latest news to Email service
STP
Segment
Internet users looking for information, news, email, shopping
Target Group
Internet users looking for complete online platform
Positioned as India’s leading portal which provides information of Indian Positioning news and other information as well as mail service provider
SWOT Analysis
1.Available in versions for mobile 2. Integrated offerings like news, stocks, email service, entertainment etc. 3. Addition of continuous innovative features like initiating social networking services, adding music to photo albums etc. 4. Simple layout and increased customer reach being one of the early market entrant 5. Provides users to acquire local deals through “Rediff Deal Ho Jaye” 6. Rediff.com was the first website domain name registered in India in 1996 Strength 7. Rediffmail has over 90 million registered users
1.Limited international presence as compared to Yahoo or Google Weakness 2.Unable to substitute offline news mediums
1. Expand capabilities to allow users to utilize offerings in a better way 2. Acquiring more partnerships with other websites for integration 3.Attracting more users by providing better integrated services like Opportunity allowing to utilize the web traffic Rediff acquires
1.Failure to update information or acquire wrong information 2. Improved functionalities and better innovations by competitive similar websites and portals Threats 3. Newly emerging competitive similar websites and portals
Competition
1. Yahoo 2.Google Competitors 3.Indiatimes
doc_306613787.docx
SWOT ANALYSIS OF REDIFF
Rediff
Parent Company
Rediff Ltd
Category
Website
Sector
Media and Entertainment
Tagline/ Slogan
Just your stuff
USP
Offers myriad services ranging from latest news to Email service
STP
Segment
Internet users looking for information, news, email, shopping
Target Group
Internet users looking for complete online platform
Positioned as India’s leading portal which provides information of Indian Positioning news and other information as well as mail service provider
SWOT Analysis
1.Available in versions for mobile 2. Integrated offerings like news, stocks, email service, entertainment etc. 3. Addition of continuous innovative features like initiating social networking services, adding music to photo albums etc. 4. Simple layout and increased customer reach being one of the early market entrant 5. Provides users to acquire local deals through “Rediff Deal Ho Jaye” 6. Rediff.com was the first website domain name registered in India in 1996 Strength 7. Rediffmail has over 90 million registered users
1.Limited international presence as compared to Yahoo or Google Weakness 2.Unable to substitute offline news mediums
1. Expand capabilities to allow users to utilize offerings in a better way 2. Acquiring more partnerships with other websites for integration 3.Attracting more users by providing better integrated services like Opportunity allowing to utilize the web traffic Rediff acquires
1.Failure to update information or acquire wrong information 2. Improved functionalities and better innovations by competitive similar websites and portals Threats 3. Newly emerging competitive similar websites and portals
Competition
1. Yahoo 2.Google Competitors 3.Indiatimes
doc_306613787.docx