Description
SWOT ANALYSIS OF RED ELECTRICA
Red Eléctrica
Parent Company
Red Eléctrica
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Serving Society
USP
Low Cost electricity across Spain STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
provider of cost-competitive SWOT Analysis
1. Huge network and operations across Peru, Bolivia, Spain and Portugal 2. Provide energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources Strength 4. Strong R&D capabilities
1. Geographically not well diversified 2. Govt intervention is a concern as it sometimes affects operational Weakness efficieny
1. New geographical areas 2. Future development of nuclear power Opportunity 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Electric Power Transmission 2. Electric Power Transmission, Distribution & Marketing Competitors 3. Energy Trading & Marketing
doc_640594874.docx
SWOT ANALYSIS OF RED ELECTRICA
Red Eléctrica
Parent Company
Red Eléctrica
Category
Electric Utilities
Sector
Energy
Tagline/ Slogan
Serving Society
USP
Low Cost electricity across Spain STP
Segment
Agencies looking to buy electricity
Target Group
Retail and wholesale customers
Positioning
provider of cost-competitive SWOT Analysis
1. Huge network and operations across Peru, Bolivia, Spain and Portugal 2. Provide energy-related services to business and industry nationwide 3. Strong capabilities and expertise in areas like project management, robust managerial & financial resources Strength 4. Strong R&D capabilities
1. Geographically not well diversified 2. Govt intervention is a concern as it sometimes affects operational Weakness efficieny
1. New geographical areas 2. Future development of nuclear power Opportunity 3. Plans to reduce CO2 emission
1. Rising cost of production, volatile cost of input material 2. Decreasing demand, economic slowdown 3. Changing dynamics of energy sources 4. Increasing competition, consolidation Threats 5. Environmental regulation Competition
1. Electric Power Transmission 2. Electric Power Transmission, Distribution & Marketing Competitors 3. Energy Trading & Marketing
doc_640594874.docx