Description
SWOT ANALYSIS OF REAL MADRID
Real Madrid
Parent Company
Real Madrid Club de Fútbol
Category
Football Club- Spain (La Liga)
Sector
Sports
Tagline/ Slogan
Hala Madrid
Galácticos form a formidable team in world football with a record of USP investing in the most expensive players
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
World’s best club
SWOT Analysis
1.Strong global brand name 2.Excellent marketing, global brand presence and high quality merchandising 3. Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators 4.Associated sponsors include names like Adidas, Siemens, bwin.com, Coca Cola Strength 5.One of the richest football clubs in terms of revenue
1.Controversy in football matches and off-field player behavior 2.Lesser popular club as compared to English clubs 3.Despite having a galaxy of stars, Barcelona is overtaking them Weakness quickly
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Liverpool 2.Chelsea 3.Arsenal 4.Barcelona Football Club 5.Manchester United 6.AC Milan 7.Inter Milan Competitors
doc_719652918.docx
SWOT ANALYSIS OF REAL MADRID
Real Madrid
Parent Company
Real Madrid Club de Fútbol
Category
Football Club- Spain (La Liga)
Sector
Sports
Tagline/ Slogan
Hala Madrid
Galácticos form a formidable team in world football with a record of USP investing in the most expensive players
STP
Segment
Millions of people across the world who love to play or watch football
Target Group
Men in the age group 15 and above globally
Positioning
World’s best club
SWOT Analysis
1.Strong global brand name 2.Excellent marketing, global brand presence and high quality merchandising 3. Estadio Santiago Bernabéu stadium in Madrid can accommodate around 80,000 spectators 4.Associated sponsors include names like Adidas, Siemens, bwin.com, Coca Cola Strength 5.One of the richest football clubs in terms of revenue
1.Controversy in football matches and off-field player behavior 2.Lesser popular club as compared to English clubs 3.Despite having a galaxy of stars, Barcelona is overtaking them Weakness quickly
1.Tapping global fan bases like India, China, USA Opportunity 2.More advertising and brand visibility would help build on brand equity
1.Other top clubs buying out good players 2.Internal problems between players and management Threats 3.Financial debts incurred due to expensive player transfers
Competition
1.Liverpool 2.Chelsea 3.Arsenal 4.Barcelona Football Club 5.Manchester United 6.AC Milan 7.Inter Milan Competitors
doc_719652918.docx