Description
SWOT ANALYSIS OF RCS LIBRI
RCS Libri
Parent Company
RCS Libri Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Best quality content in the magazines and Books
STP
Segment
Printing and Publishing needs of all the segments
Target Group
Newspapers, Magazines and books
Positioning
Quality books with excellent content
SWOT Analysis
1. Leader in Italy-based multimedia companies that operates in daily newspapers, magazines and books 2. The company's newspapers titles include Corriere della Sera and La Gazzetta dello Sport in Italy, and El Mundo, Marca and Expansion in Spain 3. It has books stores, e-book stores and community to know the reading needs of all segments 4. Most of its books sold overseas and a majority share outside Italy Strength 5. Strong brand reputation and financial performance
1. Lack of presence in the educational book market Weakness 2.Does not publish in local languages of different countries
1. Leveraging its years of history to stretch across geographies and areas of expertise 2. Extract value from the massive amounts of data generated as a byOpportunity product of providing professional services
1. Ambitions of internet giants and the RSS illegal free e-books and online resources 2.World wide concentration in book publishing may raise the stakes for scale driver investments and future acquisitions Threats 3. The book market relevant to Hachette Livre is highly segmented
Competition
1. Reed Elsevier 2.Informa Plc Competitors 3.Thomas Reuters
doc_269329755.docx
SWOT ANALYSIS OF RCS LIBRI
RCS Libri
Parent Company
RCS Libri Group
Category
Printing & Publishing
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Best quality content in the magazines and Books
STP
Segment
Printing and Publishing needs of all the segments
Target Group
Newspapers, Magazines and books
Positioning
Quality books with excellent content
SWOT Analysis
1. Leader in Italy-based multimedia companies that operates in daily newspapers, magazines and books 2. The company's newspapers titles include Corriere della Sera and La Gazzetta dello Sport in Italy, and El Mundo, Marca and Expansion in Spain 3. It has books stores, e-book stores and community to know the reading needs of all segments 4. Most of its books sold overseas and a majority share outside Italy Strength 5. Strong brand reputation and financial performance
1. Lack of presence in the educational book market Weakness 2.Does not publish in local languages of different countries
1. Leveraging its years of history to stretch across geographies and areas of expertise 2. Extract value from the massive amounts of data generated as a byOpportunity product of providing professional services
1. Ambitions of internet giants and the RSS illegal free e-books and online resources 2.World wide concentration in book publishing may raise the stakes for scale driver investments and future acquisitions Threats 3. The book market relevant to Hachette Livre is highly segmented
Competition
1. Reed Elsevier 2.Informa Plc Competitors 3.Thomas Reuters
doc_269329755.docx