Description
SWOT ANALYSIS OF RC2 CORPORATION
RC2 Corporation
Parent Company
RC2 Corporation
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Infant toys
STP
Segment
Popular toys and games for kids
Target Group
Infants (0-2 years), Preschool kids (2-4 years) and children (4-6 years)
Positioning
Complete company for kids’ toys
SWOT Analysis
1. Licensed to produce popular toys like ‘Thomas and Friends’, ‘Bob the Builder’ etc. 2. Has had voluntary product recalls keeping in mind the safety of users 3. Has market reach in Europe, North America, Asia, especially in Japan 4. Has association with leading retailers like Toys ‘’R’’ Us and Babies Strength ‘’R’’ Us
1. Problems with the operations, resulting in frequent product recalls Weakness 2. Acquired by Takara Tomy in 2011
1. Can expand more into North American market 2. Can use innovative marketing by making their product Opportunity demonstrations more interactive
1. Concerns about safety of its products due to past product recalls Threats 2. Intense competition
Competition
Competitors
1.Hasbro Inc 2.Mattel Inc
3.Motorsports Authentics
doc_223153266.docx
SWOT ANALYSIS OF RC2 CORPORATION
RC2 Corporation
Parent Company
RC2 Corporation
Category
Toy Brands & Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
-
USP
Infant toys
STP
Segment
Popular toys and games for kids
Target Group
Infants (0-2 years), Preschool kids (2-4 years) and children (4-6 years)
Positioning
Complete company for kids’ toys
SWOT Analysis
1. Licensed to produce popular toys like ‘Thomas and Friends’, ‘Bob the Builder’ etc. 2. Has had voluntary product recalls keeping in mind the safety of users 3. Has market reach in Europe, North America, Asia, especially in Japan 4. Has association with leading retailers like Toys ‘’R’’ Us and Babies Strength ‘’R’’ Us
1. Problems with the operations, resulting in frequent product recalls Weakness 2. Acquired by Takara Tomy in 2011
1. Can expand more into North American market 2. Can use innovative marketing by making their product Opportunity demonstrations more interactive
1. Concerns about safety of its products due to past product recalls Threats 2. Intense competition
Competition
Competitors
1.Hasbro Inc 2.Mattel Inc
3.Motorsports Authentics
doc_223153266.docx