Description
SWOT ANALYSIS OF RAJNIGANDHA PAN MASALA
Rajnigandha Pan Masala
Parent Company
DS Group
Category
Tobacco
Sector
Foods and Beverages
Tagline/ Slogan
Muh main Rajnigandha, kadmo main duniya
USP
Excellent quality ,long lasting aroma and freshness STP
Segment
People wanting tobacco-free mouth freshener
Target Group
Quality conscious young consumers in India and overseas
Positioning
Premium tobacco-free pan masala SWOT Analysis
1. It is world’s largest selling premium pan masala 2.Market leader in Pan Masala industry 3. Rajnigandha undergoes stringent tests to ensure that pan masala does not go red 4.High quality bio-degradablepackaging and availability in various Strength sizes
1.People preferring tobacco may not prefer 2.High raw material cost and packaging costs Weakness 3.Presence of high levels of nicotine
1.Product for people who want to give up tobacco Opportunity 2.Product for young Indians
1.Ban on gutka and Pan masala in 11 states of India Threats 2.Consumers perceive that the quality is degrading Competition
1.Pan Vilas 2.Pan Parag 2.Traditional paan and supari Competitors 3.Not branded dhania seeds, saunf, etc.
doc_184900466.docx
SWOT ANALYSIS OF RAJNIGANDHA PAN MASALA
Rajnigandha Pan Masala
Parent Company
DS Group
Category
Tobacco
Sector
Foods and Beverages
Tagline/ Slogan
Muh main Rajnigandha, kadmo main duniya
USP
Excellent quality ,long lasting aroma and freshness STP
Segment
People wanting tobacco-free mouth freshener
Target Group
Quality conscious young consumers in India and overseas
Positioning
Premium tobacco-free pan masala SWOT Analysis
1. It is world’s largest selling premium pan masala 2.Market leader in Pan Masala industry 3. Rajnigandha undergoes stringent tests to ensure that pan masala does not go red 4.High quality bio-degradablepackaging and availability in various Strength sizes
1.People preferring tobacco may not prefer 2.High raw material cost and packaging costs Weakness 3.Presence of high levels of nicotine
1.Product for people who want to give up tobacco Opportunity 2.Product for young Indians
1.Ban on gutka and Pan masala in 11 states of India Threats 2.Consumers perceive that the quality is degrading Competition
1.Pan Vilas 2.Pan Parag 2.Traditional paan and supari Competitors 3.Not branded dhania seeds, saunf, etc.
doc_184900466.docx