Description
SWOT ANALYSIS OF RAJASTHAN ROYALS
Rajasthan Royals
Parent Company
Emerging Media
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Halla Bol
USP
Was the first team to win the IPL
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
They are the royals who raise their voices before the battle on the field
SWOT Analysis
1.Strong brand name in IPL India after it won the inaugural event 2.Excellent marketing and high quality merchandising 3.Puma, TCS, Mountain Dew, HDFC Life are some of the brands Strength associated with Rajasthan Royals
1.Team management and player issues 2.Legal issues hampered brand image when Rajasthan Royals were Weakness excluded from IPL
1.Winning more tournaments would make them an even more powerful brand 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Mumbai Indians 4.Delhi Daredevils 5.Kochi Tuskers 6.Royal Challengers Bangalore 8.Kings XI Punjab Competitors 9.Chennai Super Kings
doc_804546567.docx
SWOT ANALYSIS OF RAJASTHAN ROYALS
Rajasthan Royals
Parent Company
Emerging Media
Category
Cricket- Indian Premier League IPL
Sector
Sports
Tagline/ Slogan
Halla Bol
USP
Was the first team to win the IPL
STP
Segment
Billions of people across the world who love to play or watch cricket
Target Group
Men in the age group 15 and above globally
Positioning
They are the royals who raise their voices before the battle on the field
SWOT Analysis
1.Strong brand name in IPL India after it won the inaugural event 2.Excellent marketing and high quality merchandising 3.Puma, TCS, Mountain Dew, HDFC Life are some of the brands Strength associated with Rajasthan Royals
1.Team management and player issues 2.Legal issues hampered brand image when Rajasthan Royals were Weakness excluded from IPL
1.Winning more tournaments would make them an even more powerful brand 2.More branding and marketing would help people associate with the Opportunity team and the brand
1.Player and management controversies 2.Threat from other competitor teams 3.Lack of interest in people with excessive cricket and with ageing Threats superstars
Competition
1.Deccan Chargers 2.Kolkata Knight Riders 3.Mumbai Indians 4.Delhi Daredevils 5.Kochi Tuskers 6.Royal Challengers Bangalore 8.Kings XI Punjab Competitors 9.Chennai Super Kings
doc_804546567.docx