Description
SWOT ANALYSIS OF RAJ TELEVISION NETWORK LIMITED
Raj Television Network Ltd
Parent Company
Raj Group
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
The People’s Channel
Diverse offerings in news, music and entertainment capability in delivering high quality programming to audiences in India and to the USP South Asian community across the region
STP
TV viewers of music and dance, entertainment and information, film Segment and fantasy in South Asia.
Programs appealing not just to South Indian viewers in urban and rural Target Group India but also to those outside India
Provides leading and competitive channel in India with high quality Positioning programming in multilingual Indian languages
SWOT Analysis
1. Raj TV Network ensures that the programming mix appeals to people of all ages, of all backgrounds making it truly a People's Channel 2. Raj TV Network delivers the channels in multilingual Indian languages 3. Has close interaction with the local market 4. Strong commitment to content development 5. Network has built up a library of some of the best in Tamil And Telegu films 6. Diverse offerings in news, music and entertainment 7. Capitalised on the increasing demand for news that is unbiased, timely and accurate 8. Company has also tied up with Bharati Airtel for beaming its channel Strength through IPTV platform
Weakness
1. Market share is lesser as compared to big international and national
industry players 2. High level of expenditure involved in creation/acquisition of content and development of artistes 3. Involves too much capital expenditure
1. Additional subscription revenue from pay channel segment 2. New distribution platforms like DTH and IPTV will only increase the subscriber base and push up subscription revenues 3. Massive international presence of Indian film industry 4. Indian Radio and Animation industry is emerging fast 5. Use internet as a medium 6. Indian Entertainment & Media (E&M) industry has out-performed the Indian economy and is one of the fastest growing sectors 7. Enter into domain of film production and distribution of movie 8. Reach Tamil population residing across the globe in countries that Opportunity includes Middle East, Malaysia, Singapore, UK and US
1. Inflated costs of TV Programs during prime time 2. Reduction in TV viewers due to piracy 3. Intense rivalry amongst competitors 4. Publication industry is overcrowded 5. High Entertainment tax also affects the revenue to some extent Threats 6. Cyclical or seasonal fluctuations in the operating results
Competition
1. Zee Entertainment 2. ETC Network 3. Creative Eye Competitors 4. Sun TV Network
doc_758145849.docx
SWOT ANALYSIS OF RAJ TELEVISION NETWORK LIMITED
Raj Television Network Ltd
Parent Company
Raj Group
Category
Broadcasting & Cables
Sector
Media and Entertainment
Tagline/ Slogan
The People’s Channel
Diverse offerings in news, music and entertainment capability in delivering high quality programming to audiences in India and to the USP South Asian community across the region
STP
TV viewers of music and dance, entertainment and information, film Segment and fantasy in South Asia.
Programs appealing not just to South Indian viewers in urban and rural Target Group India but also to those outside India
Provides leading and competitive channel in India with high quality Positioning programming in multilingual Indian languages
SWOT Analysis
1. Raj TV Network ensures that the programming mix appeals to people of all ages, of all backgrounds making it truly a People's Channel 2. Raj TV Network delivers the channels in multilingual Indian languages 3. Has close interaction with the local market 4. Strong commitment to content development 5. Network has built up a library of some of the best in Tamil And Telegu films 6. Diverse offerings in news, music and entertainment 7. Capitalised on the increasing demand for news that is unbiased, timely and accurate 8. Company has also tied up with Bharati Airtel for beaming its channel Strength through IPTV platform
Weakness
1. Market share is lesser as compared to big international and national
industry players 2. High level of expenditure involved in creation/acquisition of content and development of artistes 3. Involves too much capital expenditure
1. Additional subscription revenue from pay channel segment 2. New distribution platforms like DTH and IPTV will only increase the subscriber base and push up subscription revenues 3. Massive international presence of Indian film industry 4. Indian Radio and Animation industry is emerging fast 5. Use internet as a medium 6. Indian Entertainment & Media (E&M) industry has out-performed the Indian economy and is one of the fastest growing sectors 7. Enter into domain of film production and distribution of movie 8. Reach Tamil population residing across the globe in countries that Opportunity includes Middle East, Malaysia, Singapore, UK and US
1. Inflated costs of TV Programs during prime time 2. Reduction in TV viewers due to piracy 3. Intense rivalry amongst competitors 4. Publication industry is overcrowded 5. High Entertainment tax also affects the revenue to some extent Threats 6. Cyclical or seasonal fluctuations in the operating results
Competition
1. Zee Entertainment 2. ETC Network 3. Creative Eye Competitors 4. Sun TV Network
doc_758145849.docx