Description
SWOT ANALYSIS OF RADISSON HOTELS
Radisson Hotels
Parent Company
Carlson Rezidor Group
Category
Hotels and Resorts
Sector
Tourism
Tagline/ Slogan
Hotels That Love to Say Yes!
USP
“Yes I Can!” Service philosophy, aims at 100% guest satisfaction
STP
Segment
Leisure travellers, Wedding parties, Honeymooners, Business travellers
Target Group
Upper middle and upper class
A powerful, globally consistent, first class brand that delivers vibrant, contemporary and engaging hospitality characterized by the “Yes I can” Positioning service philosophy.
SWOT Analysis
1. Top notch service and excellent customer service 2. Global presence –420+ hotels globally in over 75 countries 3. Goodwill from Employees and customers 4. They offer really go deals and promotional offers hence attracting more customers 5. Parent group adds to brand value Strength 6. High Brand Recall
1. The brand name comes with a perception of being expensive 2. Current economic status is bound to take a toll on spending power Weakness 3. Still trying to establish itself in the emerging economies
1. Using current economic scenario to increase clientele through special packages 2. Expansion of the global tourism market Opportunity 3. Travellers are looking for novel destinations
Threats
1. Shift from 4-5 star hotels to lower ones 2. Terrorism events affects the tourism
3. Huge number of strong competitors
Competition
1. Four Seasons Hotels 2. Starwood Hotels and Resorts 3. Ritz Carlton Competitors 4. Hilton
doc_298557785.docx
SWOT ANALYSIS OF RADISSON HOTELS
Radisson Hotels
Parent Company
Carlson Rezidor Group
Category
Hotels and Resorts
Sector
Tourism
Tagline/ Slogan
Hotels That Love to Say Yes!
USP
“Yes I Can!” Service philosophy, aims at 100% guest satisfaction
STP
Segment
Leisure travellers, Wedding parties, Honeymooners, Business travellers
Target Group
Upper middle and upper class
A powerful, globally consistent, first class brand that delivers vibrant, contemporary and engaging hospitality characterized by the “Yes I can” Positioning service philosophy.
SWOT Analysis
1. Top notch service and excellent customer service 2. Global presence –420+ hotels globally in over 75 countries 3. Goodwill from Employees and customers 4. They offer really go deals and promotional offers hence attracting more customers 5. Parent group adds to brand value Strength 6. High Brand Recall
1. The brand name comes with a perception of being expensive 2. Current economic status is bound to take a toll on spending power Weakness 3. Still trying to establish itself in the emerging economies
1. Using current economic scenario to increase clientele through special packages 2. Expansion of the global tourism market Opportunity 3. Travellers are looking for novel destinations
Threats
1. Shift from 4-5 star hotels to lower ones 2. Terrorism events affects the tourism
3. Huge number of strong competitors
Competition
1. Four Seasons Hotels 2. Starwood Hotels and Resorts 3. Ritz Carlton Competitors 4. Hilton
doc_298557785.docx