Description
SWOT ANALYSIS OF QUINENCO
Quinenco
Parent Company
Quinenco S.A.
Category
Conglomerate
Sector
Industry and Finance
Tagline/ Slogan
Chile's leading business conglomerate
USP
Brand and consumer franchise developement STP
Segment
Financial services, beverage and food and manufacturing
Customers seeking insurance, mutual funds and other investment activities; consumers of packages drinking water, aerated drinks and alcohol; construction, mining exploration, energy, and general and Target Group consumer industries;
Positioning
One of the popular and strong brands in Chile SWOT Analysis
1. Has a strong employee base or over 32000 2. Has product presence in Latin America, USA and Europe 3. Leading industrial and financial services companies in diverse sectors 4. Acquisitions or strategic partners, which contribute additional know-how and funding Strength 5. Good financials – increasing net profit and revenue over the years
1. Issues related to disputes of community lands 2. Though company exports to western countries, it is largely Weakness dependent on Chilean economy
Opportunity
1. Expansion opportunities in Chile and in the surrounding region
2. Increasing demand for bottled drinks and alcohols 3. Expansion in Europe and American countries through partnerships and acquisitions
1. Fluctuating foreign exchange rates 2. Increasing environment and other legal compliance levels 3. Increasing push towards green energy solutions Threats 4. Land issues especially for mining industries in Chile Competition
1. Alcoa Inc. Competitors 2. Embotelladora Andina SA
doc_384589396.docx
SWOT ANALYSIS OF QUINENCO
Quinenco
Parent Company
Quinenco S.A.
Category
Conglomerate
Sector
Industry and Finance
Tagline/ Slogan
Chile's leading business conglomerate
USP
Brand and consumer franchise developement STP
Segment
Financial services, beverage and food and manufacturing
Customers seeking insurance, mutual funds and other investment activities; consumers of packages drinking water, aerated drinks and alcohol; construction, mining exploration, energy, and general and Target Group consumer industries;
Positioning
One of the popular and strong brands in Chile SWOT Analysis
1. Has a strong employee base or over 32000 2. Has product presence in Latin America, USA and Europe 3. Leading industrial and financial services companies in diverse sectors 4. Acquisitions or strategic partners, which contribute additional know-how and funding Strength 5. Good financials – increasing net profit and revenue over the years
1. Issues related to disputes of community lands 2. Though company exports to western countries, it is largely Weakness dependent on Chilean economy
Opportunity
1. Expansion opportunities in Chile and in the surrounding region
2. Increasing demand for bottled drinks and alcohols 3. Expansion in Europe and American countries through partnerships and acquisitions
1. Fluctuating foreign exchange rates 2. Increasing environment and other legal compliance levels 3. Increasing push towards green energy solutions Threats 4. Land issues especially for mining industries in Chile Competition
1. Alcoa Inc. Competitors 2. Embotelladora Andina SA
doc_384589396.docx