Description
SWOT ANALYSIS OF QUALCOMM
Qualcomm
Parent Company
Qualcomm Incorporated
Category
Communications Equipment
Sector
Industrial Products
Tagline/ Slogan
Life. Connected with technology
Specializes in next generation mobile technologies, with ideas and inventions that are driving wireless growth and helping to connect USP people to information, entertainment and one another.
STP
CDMA Technologies, Technology Licensing, Wireless & Internet and Segment Strategic Initiatives
Telecom Companies, IT firms, Construction companies, Internet service Target Group providers
World leader in 3G and next-generation mobile technologies which is powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, Positioning affordable and accessible to people everywhere
SWOT Analysis
1. Strong market base and High focus on research and development 2. Huge installed customer base with long term contracts 3. Qualcomm holds 12,600 US patents and pending patent applications for CDMA and related technologies 4. Diversification in formats and target customer 5. Strong brand and format recognition - top of mind 6. Geographical coverage 7. Corporate governance is good with over 25,000 employees 8. Strategic alliance with foreign partner (Casino)provides exchanges of best practices Strength 9. Strong client base in loyalty program
Weakness
1.Weak presence in non CDMA technologies 2. Brand recall is limited as they don't indulge in a lot of marketing
globally 3. Outdated stores in need of remodeling
1.Growing subscriber base 2.Acquisition of handheld graphics and multimedia assets 3. Increase in the adoption of 3G technologies Opportunity 4. Mobile banking solutions
1.Adverse changes to SDO intellectual property policies 2. Global economic conditions Threats 3. Patent litigations
Competition
1.Motorola Solutions, Inc 2.Alcatel-Lucent Competitors 3.Siemens Aktiengesellschaft
doc_997949055.docx
SWOT ANALYSIS OF QUALCOMM
Qualcomm
Parent Company
Qualcomm Incorporated
Category
Communications Equipment
Sector
Industrial Products
Tagline/ Slogan
Life. Connected with technology
Specializes in next generation mobile technologies, with ideas and inventions that are driving wireless growth and helping to connect USP people to information, entertainment and one another.
STP
CDMA Technologies, Technology Licensing, Wireless & Internet and Segment Strategic Initiatives
Telecom Companies, IT firms, Construction companies, Internet service Target Group providers
World leader in 3G and next-generation mobile technologies which is powering the convergence of mobile communications and consumer electronics, making wireless devices and services more personal, Positioning affordable and accessible to people everywhere
SWOT Analysis
1. Strong market base and High focus on research and development 2. Huge installed customer base with long term contracts 3. Qualcomm holds 12,600 US patents and pending patent applications for CDMA and related technologies 4. Diversification in formats and target customer 5. Strong brand and format recognition - top of mind 6. Geographical coverage 7. Corporate governance is good with over 25,000 employees 8. Strategic alliance with foreign partner (Casino)provides exchanges of best practices Strength 9. Strong client base in loyalty program
Weakness
1.Weak presence in non CDMA technologies 2. Brand recall is limited as they don't indulge in a lot of marketing
globally 3. Outdated stores in need of remodeling
1.Growing subscriber base 2.Acquisition of handheld graphics and multimedia assets 3. Increase in the adoption of 3G technologies Opportunity 4. Mobile banking solutions
1.Adverse changes to SDO intellectual property policies 2. Global economic conditions Threats 3. Patent litigations
Competition
1.Motorola Solutions, Inc 2.Alcatel-Lucent Competitors 3.Siemens Aktiengesellschaft
doc_997949055.docx