Description
SWOT ANALYSIS OF QATAR AIRWAYS
Brand Name Parent Company Category Sector Tagline/ Slogans USP
Qatar Airways Government of Qatar International Airlines World's 5-star airline Premium Airline, Upper Middle Class, Middle Class STP
Segment Target Group Positioning
Passengers Preferring Comfort / reliability Corporates / Upper Middle Class / Middle Class Premium International five star airline SWOT 1. Strong Backing of Qatar Govt 2. Advantage of Being Present in Oil Rich state 3. Operates in over 100 international destinations 4. Has a strong workforce of nearly 20,000 employees
Strength
5. Qatar Airways has a fleet size over 100 aircraft carrier 1. Relying Heavily on International Onward Moving Traffic 2. Very Little Domestic Traffic and limited market share growth 1. Brand New Fleet to improve customer confidence 2. Hub developing well. Can Position itself as an alternate hub as compared to UAE
Weakness
Opportunity
3. More brand building and marketing can increase brand recall
1. Increasing Competition in Middle East market 2. Increasing fuel prices would affect operations Threats 3. Unfavorable scenarios due to Govt policies and regulations Competition British Airways Etihad Airways Lufthansa Competitors
doc_545126867.docx
SWOT ANALYSIS OF QATAR AIRWAYS
Brand Name Parent Company Category Sector Tagline/ Slogans USP
Qatar Airways Government of Qatar International Airlines World's 5-star airline Premium Airline, Upper Middle Class, Middle Class STP
Segment Target Group Positioning
Passengers Preferring Comfort / reliability Corporates / Upper Middle Class / Middle Class Premium International five star airline SWOT 1. Strong Backing of Qatar Govt 2. Advantage of Being Present in Oil Rich state 3. Operates in over 100 international destinations 4. Has a strong workforce of nearly 20,000 employees
Strength
5. Qatar Airways has a fleet size over 100 aircraft carrier 1. Relying Heavily on International Onward Moving Traffic 2. Very Little Domestic Traffic and limited market share growth 1. Brand New Fleet to improve customer confidence 2. Hub developing well. Can Position itself as an alternate hub as compared to UAE
Weakness
Opportunity
3. More brand building and marketing can increase brand recall
1. Increasing Competition in Middle East market 2. Increasing fuel prices would affect operations Threats 3. Unfavorable scenarios due to Govt policies and regulations Competition British Airways Etihad Airways Lufthansa Competitors
doc_545126867.docx