Description
SWOT ANALYSIS OF Q3
Audi Q3 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Compact Crossover SUV Automobiles “All you need is less” A crossover SUV STP Segment Target Group Positioning Crossover Compact SUV for small families Targeted towards affluent customers who have to navigate through traffic Positioned as a premium compact SUV car for affluent small families seeking a lifestyle car SWOT Analysis 1. Spacious interiors providing adequate headroom & legroom 2. Easier to maneuver in traffic due to compactness 3. Brilliant exterior design and style 4. Four wheel drive provides good grip and handling 5. Good fuel efficiency Strength 6. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Augmenting the distribution and service network in various countries 2. Expanding automobile market and available space for competitors 3. Increasing per capita income and purchasing capability of potential customer base Opportunity
4. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration 1. Severe competition with other automobile giants 2. Constant innovations by competitors 3. Customers preferring Hatchback or SUV segment over compact SUV Threats 4. Increasing fuel costs and other maintenance costs Competition 1. BMW X1 Competitors 2. Nissan X trail
doc_160793118.docx
SWOT ANALYSIS OF Q3
Audi Q3 Parent Company Category Sector Tagline/ Slogan USP Audi (Volkswagen Group) Compact Crossover SUV Automobiles “All you need is less” A crossover SUV STP Segment Target Group Positioning Crossover Compact SUV for small families Targeted towards affluent customers who have to navigate through traffic Positioned as a premium compact SUV car for affluent small families seeking a lifestyle car SWOT Analysis 1. Spacious interiors providing adequate headroom & legroom 2. Easier to maneuver in traffic due to compactness 3. Brilliant exterior design and style 4. Four wheel drive provides good grip and handling 5. Good fuel efficiency Strength 6. Marketing and advertising has enhanced brand image 1. The parent brand is still establishing itself across the globe especially emerging economies Weakness 2. Owing to high competition, brand market share is limited 1. Augmenting the distribution and service network in various countries 2. Expanding automobile market and available space for competitors 3. Increasing per capita income and purchasing capability of potential customer base Opportunity
4. Owned by a renowned and reputed brand name i.e. Audi, which can help in market penetration 1. Severe competition with other automobile giants 2. Constant innovations by competitors 3. Customers preferring Hatchback or SUV segment over compact SUV Threats 4. Increasing fuel costs and other maintenance costs Competition 1. BMW X1 Competitors 2. Nissan X trail
doc_160793118.docx