Description
SWOT ANALYSIS OF PUREX
Purex
Parent Company
Henkel
Category
Soap & Detergents
Sector
FMCG
Tagline/ Slogan
Pureclean. Purevalue. Purex.
A washing detergent which combines the cleansing advantages of USP bleach & washing powder STP
Segment
Soap & Detergents
Target Group
Upper middle class
A washing detergent which combines the cleansing advantages of Positioning bleach & washing powder and provides complete value-for-money SWOT Analysis
1. A renowned brand name worldwide 2. Bleaching characteristics differentiate it from its competitors 3. Strong in technology and R&D Strength 4. Strong backing from parent company means good distribution
1. An image that it fades clothes fast 2. Weak foot-hold in emerging economies Weakness 3. Legal issues due to brand wars
1. Target emerging countries which has one of the largest potentials in the detergent market 2. Use non-traditional means of promotions to tap a significant Opportunity market share 3.Introduction of better variants by technology development and
innovations 4. Niche target market 5. Differentiate itself from other market players using the bleaching phenomenon and promoting the same
1. High competition from competitors 2. Low profit margins in detergent sector Threats 3.Threat from existing and new players in the market Competition
1. TIDE 2. Surf Excel 3.Rin Competitors 4. Ariel
doc_590619578.docx
SWOT ANALYSIS OF PUREX
Purex
Parent Company
Henkel
Category
Soap & Detergents
Sector
FMCG
Tagline/ Slogan
Pureclean. Purevalue. Purex.
A washing detergent which combines the cleansing advantages of USP bleach & washing powder STP
Segment
Soap & Detergents
Target Group
Upper middle class
A washing detergent which combines the cleansing advantages of Positioning bleach & washing powder and provides complete value-for-money SWOT Analysis
1. A renowned brand name worldwide 2. Bleaching characteristics differentiate it from its competitors 3. Strong in technology and R&D Strength 4. Strong backing from parent company means good distribution
1. An image that it fades clothes fast 2. Weak foot-hold in emerging economies Weakness 3. Legal issues due to brand wars
1. Target emerging countries which has one of the largest potentials in the detergent market 2. Use non-traditional means of promotions to tap a significant Opportunity market share 3.Introduction of better variants by technology development and
innovations 4. Niche target market 5. Differentiate itself from other market players using the bleaching phenomenon and promoting the same
1. High competition from competitors 2. Low profit margins in detergent sector Threats 3.Threat from existing and new players in the market Competition
1. TIDE 2. Surf Excel 3.Rin Competitors 4. Ariel
doc_590619578.docx