Description
SWOT ANALYSIS OF PTT GLOBAL CHEMICAL
PTT Global Chemical
Parent Company
PTT Global Chemical Group
Category
Petrochemicals/Organic chemicals
Sector
Industrial Products
Tagline/ Slogan
Driven by Power.
USP
The largest integrated petrochemical and refining company in Thailand.
STP
Customers looking for sustainable and energy-efficient products with Segment individual service and benefit options.
Customers in the downstream industrial plants catering to the manufacture of industrial chemicals and products requiring olefins and Target Group aromatics as feedstock.
Positioning
Global leader in olefins and petrochemicals.
SWOT Analysis
1. Market leader in the production of petrochemicals, olefins and aromatics in Thailand and one of the leaders in the integrated petrochemicals and refining industry in Asia. 2. Strong supplier and distributor network in Thailand which includes long-term contracts and extensive margins respectively. 3. Flagship petrochemical company of the PTT Group, which results in added incentives such as strong financial support, enhanced customer relationships and improved market reach. 4. Produces more than 8 million tons per year of olefins and aromatics and more than 2,80,000 barrels per day of petroleum Strength 5. Strong brand equity and brand presence
1. Less control over product prices due to market volatility and fluctuating prices. 2. Production scale is very limited and concentrated only in the Weakness industrial districts of Rayong, Thailand
1. Large-scale investments and expansions in the ASEAN region have resulted in a tremendous growth potential for the company. Opportunity 2. Strategic acquisitions stake in Cognis Oleochemicals and a collaboration with Cargill Inc.’s NatureWorks LLC, has resulted in the
company’s presence in the A sian, European and the US markets as well. 3. PTT Aromatics and Refining facilities set-up in many parts of SouthEast Asia, supplying naphtha as an important feedstock for the company’s core production processes.
1. Environmental legislations have prevented the company from delivering efficient products and services. 2. Lack of expansions outside the South-Asian domain has limited the company’s growth prospects in the future. 3. Market volatility and fluctuating prices have been a source of worry for the company. 4. Inefficient naphtha manufacturers have decreased the company’s Threats product quality.
Competition
1. Petronas Chemicals 2. Sinopec Shanghai Petrochemical Co. Competitors 3. BASF SE
doc_373675867.docx
SWOT ANALYSIS OF PTT GLOBAL CHEMICAL
PTT Global Chemical
Parent Company
PTT Global Chemical Group
Category
Petrochemicals/Organic chemicals
Sector
Industrial Products
Tagline/ Slogan
Driven by Power.
USP
The largest integrated petrochemical and refining company in Thailand.
STP
Customers looking for sustainable and energy-efficient products with Segment individual service and benefit options.
Customers in the downstream industrial plants catering to the manufacture of industrial chemicals and products requiring olefins and Target Group aromatics as feedstock.
Positioning
Global leader in olefins and petrochemicals.
SWOT Analysis
1. Market leader in the production of petrochemicals, olefins and aromatics in Thailand and one of the leaders in the integrated petrochemicals and refining industry in Asia. 2. Strong supplier and distributor network in Thailand which includes long-term contracts and extensive margins respectively. 3. Flagship petrochemical company of the PTT Group, which results in added incentives such as strong financial support, enhanced customer relationships and improved market reach. 4. Produces more than 8 million tons per year of olefins and aromatics and more than 2,80,000 barrels per day of petroleum Strength 5. Strong brand equity and brand presence
1. Less control over product prices due to market volatility and fluctuating prices. 2. Production scale is very limited and concentrated only in the Weakness industrial districts of Rayong, Thailand
1. Large-scale investments and expansions in the ASEAN region have resulted in a tremendous growth potential for the company. Opportunity 2. Strategic acquisitions stake in Cognis Oleochemicals and a collaboration with Cargill Inc.’s NatureWorks LLC, has resulted in the
company’s presence in the A sian, European and the US markets as well. 3. PTT Aromatics and Refining facilities set-up in many parts of SouthEast Asia, supplying naphtha as an important feedstock for the company’s core production processes.
1. Environmental legislations have prevented the company from delivering efficient products and services. 2. Lack of expansions outside the South-Asian domain has limited the company’s growth prospects in the future. 3. Market volatility and fluctuating prices have been a source of worry for the company. 4. Inefficient naphtha manufacturers have decreased the company’s Threats product quality.
Competition
1. Petronas Chemicals 2. Sinopec Shanghai Petrochemical Co. Competitors 3. BASF SE
doc_373675867.docx