Description
SWOT ANALYSIS OF PROLOGIS
ProLogis
Parent Company
ProLogis
Category
Owns, operates, and develops industrial distribution properties
Sector
Real Estate Investment trust
Tagline/ Slogan
The strategic partner for Global trade
USP
Quality service
STP
All manufacturing companies who require warehouse and storage Segment facilities
Target Group
Major cities and metros
Positioning
Strong base of service and availability
SWOT Analysis
1. Strong geographical presence e.g.. Present in Asia, UK, US 2. Global leader in the Industrial distribution property. 3. High quality customer end 4. A growing number of LEED and BREEAM certified buildings with high Strength levels of efficiency
1. Portfolio not too diversified Weakness 2. Complex import export process in globalization
1. Spending for increasing asset by more Investment 2. More rigorous international trade Opportunity 3. Opportunities in global logistic business
1.Credit market crisis Threats 2.Global economic downturn
Competition
Competitors
1. DCT Industrial Trust 2. Monmouth REIT
3.East group properties
doc_669081851.docx
SWOT ANALYSIS OF PROLOGIS
ProLogis
Parent Company
ProLogis
Category
Owns, operates, and develops industrial distribution properties
Sector
Real Estate Investment trust
Tagline/ Slogan
The strategic partner for Global trade
USP
Quality service
STP
All manufacturing companies who require warehouse and storage Segment facilities
Target Group
Major cities and metros
Positioning
Strong base of service and availability
SWOT Analysis
1. Strong geographical presence e.g.. Present in Asia, UK, US 2. Global leader in the Industrial distribution property. 3. High quality customer end 4. A growing number of LEED and BREEAM certified buildings with high Strength levels of efficiency
1. Portfolio not too diversified Weakness 2. Complex import export process in globalization
1. Spending for increasing asset by more Investment 2. More rigorous international trade Opportunity 3. Opportunities in global logistic business
1.Credit market crisis Threats 2.Global economic downturn
Competition
Competitors
1. DCT Industrial Trust 2. Monmouth REIT
3.East group properties
doc_669081851.docx