Description
SWOT ANALYSIS OF PRIYAGOLD SNAKKER
Priyagold Snakker
Parent Company
Surya Foods and Agro Ltd
Category
Wafer Snack
Sector
Food and Beverage
Tagline/ Slogan
-
USP
Wafer Chocolate at cheap price STP
Segment
Wafer Chocolate
Target Group
Teen and Young adults – middle and lower income
Positioning
Wafer chocolate at competitive price SWOT Analysis
1. Attractive packaging and labeling 2.Competitive prices catch the eye of value conscious buyer segment 3.Innovative marketing promotion campaigns such as “Priyagold Snakker Contest” have resulted in better recognition 4. Good distribution and availability at retail stores Strength 5. Strong brand backing of parent brand
1.Ppoor visibility amidst hefty competition in the wafer chocolate segment 2.Limited brand recognition and awareness among consumers 3.Little product differentiation compared to similar products from Weakness more established players
1. Opportunity to rebrand and reposition the product so as to attract the attention of youth – its target segment 2.Trade relations needs to be improved and attractive value proposition has to be offered to distribution partners so that product Opportunity visibility and availability is enhanced
1. Competitors have better visibility and brand recognition that may wipe away Snakker 2.Competitors have much bigger advertising budget which cannot be Threats matched Competition
1.Kitkat Competitors 2.Perk
doc_928379926.docx
SWOT ANALYSIS OF PRIYAGOLD SNAKKER
Priyagold Snakker
Parent Company
Surya Foods and Agro Ltd
Category
Wafer Snack
Sector
Food and Beverage
Tagline/ Slogan
-
USP
Wafer Chocolate at cheap price STP
Segment
Wafer Chocolate
Target Group
Teen and Young adults – middle and lower income
Positioning
Wafer chocolate at competitive price SWOT Analysis
1. Attractive packaging and labeling 2.Competitive prices catch the eye of value conscious buyer segment 3.Innovative marketing promotion campaigns such as “Priyagold Snakker Contest” have resulted in better recognition 4. Good distribution and availability at retail stores Strength 5. Strong brand backing of parent brand
1.Ppoor visibility amidst hefty competition in the wafer chocolate segment 2.Limited brand recognition and awareness among consumers 3.Little product differentiation compared to similar products from Weakness more established players
1. Opportunity to rebrand and reposition the product so as to attract the attention of youth – its target segment 2.Trade relations needs to be improved and attractive value proposition has to be offered to distribution partners so that product Opportunity visibility and availability is enhanced
1. Competitors have better visibility and brand recognition that may wipe away Snakker 2.Competitors have much bigger advertising budget which cannot be Threats matched Competition
1.Kitkat Competitors 2.Perk
doc_928379926.docx