Description
SWOT ANALYSIS OF PRIYAGOLD PARTNER CREAM WAFERS
Priyagold Partner Cream Wafers
Parent Company
Surya Foods and Agro Ltd
Category
Wafer Snack
Sector
Food and Beverage
Tagline/ Slogan
-
USP
Attractive Packaging STP
Segment
Thin Cream Wafers
Target Group
Low,Middle Income – Children and teens
Positioning
Classic thin cream wafers SWOT Analysis
1.Available in delicious flavors such as Chocolate,Strawberry and orange 2.Attractive and colorful Packaging aimed at a younger audience 3.Good taste at attractive price 4. Strong brand image of the parent company 5. Good distribution and availability through retail and departmental Strength stores
1. Lower visibility and brand recall in retail stores Weakness 2. Market share growth is limited due to competition
1. Opportunity to increase sales by introducing bigger packs as well Opportunity 2.Good export opportunity for wafers in SE Asian nations
3. Opportunity to enhance sales volume through increased usage of direct sales channel such as internet
1. Poor product differentiation might reduce brand recall and may make it yet another product 2. Unless trade relations and shelf space are improved, the visibility Threats cannot be improved Competition
1.Tiffany Cream Wafers 2.Nutro Wafers 3.Pickwick Competitors 4.Swift Wafers
doc_192074445.docx
SWOT ANALYSIS OF PRIYAGOLD PARTNER CREAM WAFERS
Priyagold Partner Cream Wafers
Parent Company
Surya Foods and Agro Ltd
Category
Wafer Snack
Sector
Food and Beverage
Tagline/ Slogan
-
USP
Attractive Packaging STP
Segment
Thin Cream Wafers
Target Group
Low,Middle Income – Children and teens
Positioning
Classic thin cream wafers SWOT Analysis
1.Available in delicious flavors such as Chocolate,Strawberry and orange 2.Attractive and colorful Packaging aimed at a younger audience 3.Good taste at attractive price 4. Strong brand image of the parent company 5. Good distribution and availability through retail and departmental Strength stores
1. Lower visibility and brand recall in retail stores Weakness 2. Market share growth is limited due to competition
1. Opportunity to increase sales by introducing bigger packs as well Opportunity 2.Good export opportunity for wafers in SE Asian nations
3. Opportunity to enhance sales volume through increased usage of direct sales channel such as internet
1. Poor product differentiation might reduce brand recall and may make it yet another product 2. Unless trade relations and shelf space are improved, the visibility Threats cannot be improved Competition
1.Tiffany Cream Wafers 2.Nutro Wafers 3.Pickwick Competitors 4.Swift Wafers
doc_192074445.docx