Description
SWOT ANALYSIS OF PRIYAGOLD CNC BISCUITS
Priyagold CNC Biscuits
Parent Company
Surya Foods and Agro Ltd
Category
Wafer Snack
Sector
Food and Beverage
Tagline/ Slogan
-
USP
Sweet and salty taste at the same time STP
Segment
Sweet and salty biscuit segment
Target Group
Youth,middle age group – lower,middle income category
Positioning
Dual taste salty biscuit for the family SWOT Analysis
1. Colorful packaging which is attractive to kids 2.Price saver mega pack available to “value for money” consumers 3.Unique crispy taste along with quality ingredients such as dough conditioners 4. Good distribution and availability owing to strong network of Strength parent company
1. Low visibility and brand recall in retail stores Weakness 2. Market share is limited due to many competitors
1. Current online selling channels(in Delhi sales circle) must be expanded to other sales areas to capitalize on the huge internet users market Opportunity 2.Opportunity to use attractive marketing communication to rebrand
and reposition the product so as to gain market share in the future 3.Opportunity to target the middle age customer segment using appropriate advertising
1. Past instances of burnt taste and foreign bodies in the biscuit may negatively impact the brand image 2.Better competitor products (in terms of taste,price,availability) will erode the market share in the future 3.The overall market for sweet and salty biscuits is very less as compared to pure salty biscuit and this poses problems for reaching Threats economies of scale in production and distribution Competition
1.50-50 2.KrackJack 3.Private label products Competitors 4.Salted biscuits of different brands
doc_575752812.docx
SWOT ANALYSIS OF PRIYAGOLD CNC BISCUITS
Priyagold CNC Biscuits
Parent Company
Surya Foods and Agro Ltd
Category
Wafer Snack
Sector
Food and Beverage
Tagline/ Slogan
-
USP
Sweet and salty taste at the same time STP
Segment
Sweet and salty biscuit segment
Target Group
Youth,middle age group – lower,middle income category
Positioning
Dual taste salty biscuit for the family SWOT Analysis
1. Colorful packaging which is attractive to kids 2.Price saver mega pack available to “value for money” consumers 3.Unique crispy taste along with quality ingredients such as dough conditioners 4. Good distribution and availability owing to strong network of Strength parent company
1. Low visibility and brand recall in retail stores Weakness 2. Market share is limited due to many competitors
1. Current online selling channels(in Delhi sales circle) must be expanded to other sales areas to capitalize on the huge internet users market Opportunity 2.Opportunity to use attractive marketing communication to rebrand
and reposition the product so as to gain market share in the future 3.Opportunity to target the middle age customer segment using appropriate advertising
1. Past instances of burnt taste and foreign bodies in the biscuit may negatively impact the brand image 2.Better competitor products (in terms of taste,price,availability) will erode the market share in the future 3.The overall market for sweet and salty biscuits is very less as compared to pure salty biscuit and this poses problems for reaching Threats economies of scale in production and distribution Competition
1.50-50 2.KrackJack 3.Private label products Competitors 4.Salted biscuits of different brands
doc_575752812.docx