Description
SWOT ANALYSIS OF PRESSMAN TOY CORPORATION
Pressman Toy Corporation
Parent Company
Pressman Toy Corporation
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Games people play. Together.
USP
Seller of licensed collectibles
STP
Segment
Family games and licensed products
Target Group
Kids and children
Positioning
Something to test the creativity of all kids
SWOT Analysis
1. Brand recall was very high 2. Has a good customer reach in the US 3. The brand has a strong presence since a long time 4. Has good media coverage Strength 5. Some of its toys were also approved by UNICEF
1. The brand has limited geographic reach compared to global giants Weakness 2. Market share is lesser owing to presence of bigger brands
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Mattel, Inc. Competitors 2.Hasbro, Inc.
doc_238451726.docx
SWOT ANALYSIS OF PRESSMAN TOY CORPORATION
Pressman Toy Corporation
Parent Company
Pressman Toy Corporation
Category
Toy Brands and Manufacturers
Sector
Media and Entertainment
Tagline/ Slogan
Games people play. Together.
USP
Seller of licensed collectibles
STP
Segment
Family games and licensed products
Target Group
Kids and children
Positioning
Something to test the creativity of all kids
SWOT Analysis
1. Brand recall was very high 2. Has a good customer reach in the US 3. The brand has a strong presence since a long time 4. Has good media coverage Strength 5. Some of its toys were also approved by UNICEF
1. The brand has limited geographic reach compared to global giants Weakness 2. Market share is lesser owing to presence of bigger brands
1.Target the middle class in the developing economies Opportunity 2.Can add more product lines to its portfolio
1.Other similar toy manufacturers 2.Television Threats 3.Outdoor games
Competition
1.Mattel, Inc. Competitors 2.Hasbro, Inc.
doc_238451726.docx