Description
SWOT ANALYSIS OF POU CHEN
Pou Chen
Parent company
Pou Chen
Category
Apparel and accessories
Sector
Lifestyle and retail
Being the best manufacturing partner, Pou Chen makes things Tagline/ slogan happens for our customers
The company is known particularly for its footwear and casual Usp clothing STP
Segment
Large footwear companies
Target group
Footwear companies which outsource their footwear manufacturing.
Positioning
Athletic and casual footwear manufacturers SWOT Analysis
1.The brand has been appreciated and admired since inception in 1969 2.The company produces 250 million pairs of shoes per year. 3. The company has a substantial market share of the combined wholesale value of the global branded athletic and casual footwear market. 4. The company is original design manufacture (ODM) for major international brand name companies such as Nike, Adidas, Reebok, New Balance, Puma, Converse, Merrell, Salomon, and Timberland. 5. Currently the Group is the largest branded athletic and casual footwear manufacturer in the world manufacturing for various Strength branded companies.
1.The company among the biggest manufacturing brand is prone to recession and economic downturns 2. Despite being a top manufacturer, the knowledge about its Weakness presence at customer level is less
1. Diversify and expand its manufacturing in its three existing bases, China, Vietnam and Indonesia. 2. The group is currently planning to develop the brand name of “YY Sports Opportunity 3. More global brand visibility and presence
1.Similar products available in other brands thus switching cost is less Threats 2. Competition from existing players Competition
1. Bata Competitors 2. Hush Puppies
doc_335964076.docx
SWOT ANALYSIS OF POU CHEN
Pou Chen
Parent company
Pou Chen
Category
Apparel and accessories
Sector
Lifestyle and retail
Being the best manufacturing partner, Pou Chen makes things Tagline/ slogan happens for our customers
The company is known particularly for its footwear and casual Usp clothing STP
Segment
Large footwear companies
Target group
Footwear companies which outsource their footwear manufacturing.
Positioning
Athletic and casual footwear manufacturers SWOT Analysis
1.The brand has been appreciated and admired since inception in 1969 2.The company produces 250 million pairs of shoes per year. 3. The company has a substantial market share of the combined wholesale value of the global branded athletic and casual footwear market. 4. The company is original design manufacture (ODM) for major international brand name companies such as Nike, Adidas, Reebok, New Balance, Puma, Converse, Merrell, Salomon, and Timberland. 5. Currently the Group is the largest branded athletic and casual footwear manufacturer in the world manufacturing for various Strength branded companies.
1.The company among the biggest manufacturing brand is prone to recession and economic downturns 2. Despite being a top manufacturer, the knowledge about its Weakness presence at customer level is less
1. Diversify and expand its manufacturing in its three existing bases, China, Vietnam and Indonesia. 2. The group is currently planning to develop the brand name of “YY Sports Opportunity 3. More global brand visibility and presence
1.Similar products available in other brands thus switching cost is less Threats 2. Competition from existing players Competition
1. Bata Competitors 2. Hush Puppies
doc_335964076.docx