Description
SWOT ANALYSIS OF PLEASURE BEACH BLACKPOOL
Pleasure Beach Blackpool
Parent Company
The Thompson Family
Category
Amusement Park/Theme Park
Sector
Tourism and Hospitality
Tagline/ Slogan
See It, Feel It, Love It
USP
The park has some famous and original attractions in thrill rides
STP
Segment
Teenagers, youngsters and children
Target Group
Youngsters and young families living in UK
With a lot of thrill rides and a separate children’s park, the park offers Positioning something for all age groups.
SWOT Analysis
1. It is the one of the most visited amusement park in UK with more than 3 million visitors per year. 2. The park also operates a separate children’s park, known as Nickelodeon Land. 3. The park has won several awards in recent times including Golden Tickets, IAAPA Big E Awards, LETTS Awards etc. 4. The park has as many as 40 rides, including 12 roller coasters. Strength 5. Good presence and popularity in UK
1.Limited awareness globally as compared to international theme parks means lesser international tourists 2. The park is seasonal and does not operate for more than 3 months Weakness in a year
1.It can leverage on the popularity of some of its star rides such as the Big One (UK’s tallest roller coaster) and Revolution (Europe’s first fully inverted roller coaster). 2.By introducing new attractions from time to time, the park can attract more and more visitors. 3.The park can license some popular cartoon or comic characters to Opportunity increase its merchandising power.
1.The brand is not very popular internationally, which limits the inflow of international tourists. 2.There are many amusement parks in the UK that are very popular like Alton Towers and Legoland. 3.The park is privately managed by a family which may pose issues of Threats professionalism.
Competition
1. Alton Towers, UK 2.Legoland, UK Competitors 3.Disnyeland, Paris
doc_383023828.docx
SWOT ANALYSIS OF PLEASURE BEACH BLACKPOOL
Pleasure Beach Blackpool
Parent Company
The Thompson Family
Category
Amusement Park/Theme Park
Sector
Tourism and Hospitality
Tagline/ Slogan
See It, Feel It, Love It
USP
The park has some famous and original attractions in thrill rides
STP
Segment
Teenagers, youngsters and children
Target Group
Youngsters and young families living in UK
With a lot of thrill rides and a separate children’s park, the park offers Positioning something for all age groups.
SWOT Analysis
1. It is the one of the most visited amusement park in UK with more than 3 million visitors per year. 2. The park also operates a separate children’s park, known as Nickelodeon Land. 3. The park has won several awards in recent times including Golden Tickets, IAAPA Big E Awards, LETTS Awards etc. 4. The park has as many as 40 rides, including 12 roller coasters. Strength 5. Good presence and popularity in UK
1.Limited awareness globally as compared to international theme parks means lesser international tourists 2. The park is seasonal and does not operate for more than 3 months Weakness in a year
1.It can leverage on the popularity of some of its star rides such as the Big One (UK’s tallest roller coaster) and Revolution (Europe’s first fully inverted roller coaster). 2.By introducing new attractions from time to time, the park can attract more and more visitors. 3.The park can license some popular cartoon or comic characters to Opportunity increase its merchandising power.
1.The brand is not very popular internationally, which limits the inflow of international tourists. 2.There are many amusement parks in the UK that are very popular like Alton Towers and Legoland. 3.The park is privately managed by a family which may pose issues of Threats professionalism.
Competition
1. Alton Towers, UK 2.Legoland, UK Competitors 3.Disnyeland, Paris
doc_383023828.docx